Senior Key Account Executive / Key Account Manager

Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).

We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we’re looking for / The role

We’re looking for a Senior Key Account Executive / Key Account Manager (KAM) to play a critical role in driving the growth of Blood in Modern Trade Thailand.

This role sits at the heart of our commercial engine in one of our newest and highest-potential markets. You will grow key Modern Trade accounts end-to-end, drive sell-out through strong execution, and work closely with Country leadership to scale our footprint sustainably.

Because Thailand is an early-stage market for Blood, you won't just be managing accounts, you'll be helping build them. You will be both hands-on and strategic, equally comfortable running day-to-day account execution as you are shaping mid-term account plans and opening new doors. This is a high-impact role with clear visibility, accountability, and room to grow into a market leadership position as the Thailand business scales.

What you will do

1. Key Account Ownership & Revenue Growth (55 to 60%)

• Own and manage assigned Modern Trade key accounts as the primary point of contact
  
  

• Drive sales growth, distribution expansion, and velocity uplift across accounts, categories, and SKUs
  
  

• Develop, plan, and execute rolling 6 to 12 month A&P / BTL plans (promotions, displays, activations) in partnership with retailers
  
  

• Track and manage sales actuals vs forecast vs budget at account, category, and SKU level
  
  

• Lead negotiations on promo mechanics, displays, pricing support, and retailer programs to achieve win-win outcomes
  
  

• Monitor sell-out performance, promo uplift, and ROI, using data to inform future plans
  
  

• Ensure strong on-shelf availability (OSA) by working closely with sales ops, supply chain, trade marketing, and retailers
  

2. Distribution Expansion & New Listings (15 to 20%)

• Drive new SKU listings and door expansion within existing Modern Trade partners
  
  

• Support and execute new account/channel openings in Thailand, ensuring strong in-store launches and early velocity
  
  

• Build structured account expansion plans aligned with portfolio priorities and channel strategy

3. Execution Excellence & Cross-functional Leadership (15 to 20%)

• Work closely with Trade Marketing and Merchandising to ensure:
  
  

  • Displays, POSMs, and promo price tags are executed on time and in full
    
    

  • Store-level execution meets agreed standards
    
    

  • Collaborate with Marketing on brand campaigns, GWPs, contests, and in-store storytelling
    
    

  • Partner with Supply Chain & Finance on:
    
    

    • S&OP demand planning
      
      

    • Order fulfilment
      
      

    • Debit note, TTA, and claims reconciliation
      

    4. Commercial Rigor (5 to 10%)

    Act as a commercial voice within the Thailand sales team

    Support in maintaining account hygiene, negotiation quality, and execution discipline

    Identify risks early (OSA, distribution gaps, underperforming SKUs, retailer friction) and proactively propose solutions

    Contribute to broader Modern Trade strategy discussions and continuous improvement of sales processes

What you should have

• 3 - 10 years of experience in FMCG sales, Modern Trade key account management, or commercial roles

• Proven track record managing Modern Trade retailers in Thailand

• Hands-on experience in promo planning, display negotiations, and sell-out management

• Excellent negotiation, communication, and stakeholder management skills

• A teachable/coachable spirit - this is critical because you will be pulling the biggest levers of Blood’s growth

• Organized & highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight

• Fast learner and a team player, while being detail-oriented

• Good written and verbal communication skills