Senior Healthcare Content Writer

OVERALL RESPONSIBILITIES:

We are seeking a highly skilled and experienced senior writer to create compelling, accurate, and engaging long-form educational content for MagMutual’s insured providers. This role will work collaboratively with the advice and creative teams to ideate and develop in-depth, sophisticated content for a variety of media, focusing on, but not limited to, articles, white papers, reports, presentations, and CME course content. The ideal candidate will have a strong long-form writing background, experience in creating technical and detailed medical and/or healthcare content, and the ability to create written and digital materials that are engaging and at the same time offer valuable educational information to MagMutual’s insured providers to help them improve their practice of medicine and avoid risk.

SPECIFIC DUTIES:

• Research and write articles, white papers, reports, presentations, courses, and other content for MagMutual’s insured practitioners; the primary delivery channel is the MagMutual website, but channels also could include print, video, social, email, and more.
• Work with analytics team to highlight liability risk and incorporate analytics insights throughout content
• Edit advice and learning content developed by medical and legal faculty.
• Collaborate with the Chief Medical Officer, Director, Advice Content Strategy, and subject matter experts to research and develop ideas for new content.
• Work closely with the marketing team to optimize copy for digital channels, including SEO.
• Deliver work that reflects a careful attention to detail and adherence to legal and brand guidelines.

QUALIFICATIONS, EXPERIENCE REQUIRED:

• A Bachelor's degree, preferably in English, Journalism, Marketing or communications, with a minimum of 7-10 years’ experience
• Superior creative and technical writing and grammar skills with proven ability to develop detailed medical or healthcare information into a logical, concise, and compelling narrative
• Experience in medical or healthcare communications and writing with a strong understanding of medical terminology and healthcare industry practices
• Proven ability to translate complex analyses into engaging, clear, and impactful content while documenting analytics methodologies in an accessible and precise manner
• A strong portfolio showcasing ability to think conceptually and creatively
• Understanding of SEO and writing meta data, keywords, and alt text
• Knowledge of MS Office applications including Word and PowerPoint
• Openness to a rapidly changing and growing environment in which teams, processes, and priorities are evolving regularly
• A self-starter that’s able to work both independently and collaboratively on multiple projects concurrently
• Strong organizational skills and critical attention to detail

Location: 

Atlanta Office