Senior E-Commerce Manager: Paid Social (Performance Marketing)

DNAM Brands

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Beverly Hills on site Until 9/6/2026 5+ years exp First posted July 8, 2026 Last posted July 8, 2026
Job description
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to grow, we are seeking a highly analytical, hands-on Senior E-Commerce Manager to drive the day-to-day execution of our digital commerce business while supporting long-term growth initiatives across our portfolio.
 
Reporting to the Director of E-Commerce, this role is responsible for managing the daily operations of our Shopify Plus ecosystem, optimizing the customer journey, executing merchandising strategies, supporting digital marketing initiatives, and driving revenue through data-informed decision making. The ideal candidate thrives in a fast-paced environment, enjoys rolling up their sleeves, and combines operational excellence with strong commercial instincts.

Responsibilities

    E-Commerce Operations

    • Manage the day-to-day operations of all DNAM Brands Shopify Plus websites
    • Execute product launches, merchandising updates, collections, pricing, promotions, and seasonal campaigns
    • Maintain product catalogs, SKUs, product descriptions, imagery, inventory visibility, and content accuracy
    • Ensure all products, collections, and promotional content are launched accurately and on schedule
    • Perform regular quality assurance testing to maintain a seamless customer experience across desktop and mobile

      • Digital Merchandising & Customer Experience

      • Optimize site merchandising, navigation, collections, search functionality, filtering, and product discovery
      • Improve product detail pages (PDPs) through enhanced content, cross-selling, upselling, size guides, reviews, and merchandising strategies
      • Partner with Creative and Marketing teams to ensure brand consistency across all digital touchpoints
      • Continuously identify opportunities to improve conversion rate, average order value (AOV), and customer engagement

        • Performance Marketing Support

        • Partner with the Director of E-Commerce and Marketing team to execute digital growth initiatives across:
          • Meta
          • TikTok
          • WhatNot
          • Instagram
          • Google
          • Pinterest
          • Email & SMS
          • Affiliate Marketing
          • Assist with campaign planning, landing page optimization, promotional execution, and onsite merchandising to maximize campaign performance
          • Support paid social and customer acquisition initiatives through strong coordination between marketing and website execution

            • Analytics & Reporting

            • Monitor daily website performance, traffic, sales, conversion rate, AOV, units per transaction (UPT), customer acquisition cost (CAC), and other key e-commerce KPIs
            • Build weekly and monthly reporting dashboards with actionable recommendations
            • Analyze customer behavior using GA4, Shopify Analytics, heat-maps, and other reporting tools
            • Identify trends, opportunities, and operational improvements that drive revenue growth

              • Shopify & Technology

              • Manage Shopify Plus administration, including themes, apps, integrations, merchandising tools, and backend configuration
              • Coordinate website enhancements with external development partners
              • Assist with testing and implementation of new features, functionality, and third-party applications
              • Help evaluate AI-powered commerce tools that improve personalization, merchandising, search, recommendations, and customer experience
              • Support website optimization for SEO, AI-driven search, and emerging digital commerce technologies

                • Social Commerce

                • Manage and optimize product catalogs for TikTok Shop, WhatNot, Instagram, and future social commerce channels
                • Coordinate inventory, merchandising, promotions, and product launches across social commerce platforms
                • Partner with Marketing on social commerce campaigns and promotional initiatives

                  • Cross-Functional Collaboration

                  • Work closely with Marketing, Operations, Inventory Planning, Customer Service, Creative, Finance, and Production teams to ensure alignment across all e-commerce initiatives
                  • Coordinate launch calendars to ensure inventory, content, promotions, and fulfillment are synchronized
                  • Partner with Customer Service to identify customer pain points and improve the overall shopping experience

                    • Continuous Improvement

                    • Identify opportunities to improve operational efficiency, merchandising workflows, and website performance
                    • Stay current on Shopify Plus updates, e-commerce trends, AI innovations, consumer shopping behaviors, and competitive best practices
                    • Recommend new tools, technologies, and processes that support scalable business growth

Qualifications

  • Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
  • 5+ years of experience managing e-commerce operations for a consumer, fashion, lifestyle, or DTC brand
  • Strong hands-on experience with Shopify or Shopify Plus
  • Experience managing merchandising, promotions, product launches, and digital storefronts
  • Working knowledge of:
    • Shopify Plus
    • Google Analytics 4 (GA4)
    • Google Tag Manager
    • Meta Commerce Manager
    • TikTok Shop
    • Klaviyo or similar email marketing platforms
    • SEO best practices
    • Strong understanding of ecommerce KPIs including:
      • Conversion Rate
      • Average Order Value (AOV)
      • Units Per Transaction (UPT)
      • Revenue
      • Customer Acquisition Cost (CAC)
      • Lifetime Value (LTV)
      • Excellent analytical and problem-solving skills with advanced Excel or Google Sheets proficiency
      • Experience working cross-functionally with marketing, creative, operations, and technology teams
      • Strong organizational skills with the ability to manage multiple projects simultaneously.
      • Excellent communication and project management abilities
      • Self-motivated, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment
About this role

Summary

Manage Shopify stores, optimize marketing campaigns, analyze KPIs, coordinate cross-team e-commerce initiatives.

Job title

Senior E-Commerce Manager: Paid Social (Performance Marketing)

Experience level

5+ years

Minimum experience

5+ years exp

Industry

fashion

Location requirements

Beverly Hills, on-site role only

Salary

Not specified

Management role

No

Skills & keywords

Required skills

shopify plusgoogle analytics 4google tag managermeta commerce managertik tok shopklaviyoseoecommerce KPIs

Preferred skills

None specified

Specializations

shopify plusperformance marketingsocial commercedigital marketinganalytics
Locations

Structured locations inferred from the posting.

Beverly Hills, CA, USA

On-site City
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