Senior Digital Designer, Lifecycle & CRM

About Softline Solutions

Softline Solutions is a full-service digital marketing agency that helps small and mid-sized businesses grow online by increasing visibility, generating leads, and boosting sales. We build tailored, data-driven campaigns for household brands like Closets by Design, Closet World, and Brio.

Our philosophy is simple: we focus on measurable growth, not buzzwords. We manage everything from strategy to execution, ensuring our clients see a direct impact on their bottom line.

About the role

We are seeking a high-performing Senior Digital Designer to own the visual execution of our Lifecycle and CRM workstream. Reporting to the Associate Creative Director, you will be the lead Individual Contributor (IC) responsible for architecting the customer journey through high-converting email and SMS experiences.

You understand that email design is a blend of psychology, data, and technical precision. You aren't just making "pretty" templates; you are building lead nurture flows, post-purchase series, and win-back campaigns that directly impact revenue. You are a master of mobile-first hierarchy and thrive in an environment where your work is constantly tested and optimized.

What you'll do

• Full-Funnel Execution: Design end-to-end CRM journeys, including complex automated flows (Welcome, Abandoned Cart, Re-engagement) and high-volume broadcast campaigns.
• Conversion-Centric Design: Prioritize click-through rates and conversions over aesthetic fluff. You’ll use data from the CRM team to iterate on layouts, CTA placements, and messaging.
• A/B Testing & Optimization: Work within a rigorous testing framework to design variants for subject lines, hero imagery, and layout structures to build a documented "playbook" of what works for each brand.
• Technical Excellence: Build with an expert understanding of email rendering, dark mode optimization, accessibility, and the specific constraints of enterprise-level ESPs.
• Agile Production: Utilize Figma, Adobe Creative Suite, and agile tools like Canva to maintain a high-velocity output without sacrificing quality.
• AI Integration: Leverage Generative AI (Firefly, Gemini, and node-based AI) to personalize content at scale, enhance imagery, and accelerate production workflows.

Qualifications

• Experience: 5+ years of digital design experience, with a heavy focus on CRM, Email, and Lifecycle marketing.
• ESP Literacy: Deep familiarity with the technical requirements of platforms like Klaviyo, Salesforce Marketing Cloud, or similar enterprise ESPs.
• Design Toolkit: * Mastery of Figma and Adobe Creative Suite.
• • High proficiency in Klaviyo for rapid-turn assets and collaborative templates.
  • Gen AI Mastery: Demonstrated ability to use Generative AI (Firefly, Gemini, and node-based workflows) to optimize workflows and enhance creative output.
• Mobile-First Expertise: Expert-level knowledge of responsive design, email-safe fonts, and mobile-first hierarchies.
• Data Fluency: Ability to look at a campaign report and translate "low CTR" into a visual solution.
• Portfolio: Must include case studies highlighting full-funnel email campaigns and evidence of how you used testing data to improve performance.
• Note to Applicants: Please include a link to your portfolio. We are specifically looking for "Before/After" examples of how your design iterations moved the needle on key metrics like Open Rates or CTRs.