Senior CRM Manager (m/f/d)

A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community. 

 

In this pivotal role, you will own the CRM strategy for LeasingMarkt, working closely with the AutoScout24 CRM Lead to define the strategy, roadmap and accelerate customer engagement across Email, App Push, and WhatsApp. You will partner with Product and Engineering teams to deliver impactful CRM initiatives, optimize the customer lifecycle, and use data to continuously improve performance. 

A key priority for this role will be leading LeasingMarkt's migration from Salesforce Marketing Cloud to Iterable, laying the foundations for a scalable, modern CRM ecosystem that unlocks new opportunities for personalization, automation, and AI-powered customer engagement. 

What you'll do 

• Own the CRM roadmap: Define and execute the CRM strategy for LeasingMarkt, aligning CRM initiatives with business objectives and customer lifecycle priorities.  

• Own and optimize CRM engagement: Manage the end-to-end delivery of multi-channel CRM communications across Email, WhatsApp, and App Push. Continuously improve engagement, conversion, and retention by optimizing campaigns, customer journeys, and lifecycle communications.  

• Drive personalization and lifecycle marketing: Develop audience growth strategies, build meaningful customer segments, and design personalized lifecycle journeys (e.g. onboarding, lead nurturing, re-engagement, and retention) to increase customer engagement and conversion.  

• Lead the Salesforce Marketing Cloud → Iterable migration: Own the migration from planning through implementation, journey design, QA, testing, launch, and post-migration optimization, while ensuring business continuity.  

• Drive CRM innovation: Identify and champion new opportunities in automation, AI, and personalization to continuously enhance the customer experience and scale CRM performance. 

• Measure and improve performance: Monitor CRM health through dashboards and KPIs, analyze campaign performance, run A/B tests, and translate insights into actionable improvements.  

• Collaborate across teams: Partner closely with Product Managers, Engineers, Data Analysts, and Marketing stakeholders to deliver CRM initiatives and continuously improve the customer experience. 

 

What you bring 

• You bring at least 5 years of hands-on experience in CRM / Lifecycle Marketing, ideally in multi-channel environments. 

• Experience with CRM / marketing automation platforms (e.g. Salesforce Marketing Cloud, Iterable, Braze); migration experience is a plus. 

• You are comfortable operating with a high degree of independence. You will be the dedicated CRM manager for the LeasingMarkt brand—working from a different location than the central CRM team (based in Berlin)—and can confidently shape strategy, execute campaigns, and drive results end-to-end. 

• You can switch easily between strategic thinking and hands-on execution. You enjoy designing long-term CRM strategies just as much as creating and shipping day-to-day campaigns. 

• You have strong campaign execution skills to take campaigns from idea to send. 

• Comfortable with data and dashboards to measure impact and prioritize improvements. 

• Structured, proactive working style and confidence working with multiple stakeholders. 

• You are fluent in English (our working language). German proficiency is a plus. 

 

A culture of growth  

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.  

For a career where you can drive our business and shape your future, apply now.