Senior Business Analyst, Primary Research and Insights, YouTube

New York, NY, US San Bruno, CA, US Until 8/22/2026 First posted March 31, 2026 Last posted March 31, 2026
Job description

About the Job

YouTube's Technology and Insights (T&I) team drives our mission by delivering data-driven insights. The Primary Research and Insights team within Technology and Insights designs and executes studies using a variety of consumer research approaches and investigative methods. These studies generate actionable insights that inform critical business decisions, enabling YouTube to achieve its mission of giving everyone a voice and showing them the world.At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

The US base salary range for this full-time position is $148,000-$215,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Lead the design and execution of consumer research studies, including Conjoint Analysis, to inform business decisions.
  • Analyze and synthesize research data to translate findings into actionable insights and recommendations for Go-To-Market (GTM) and product teams.
  • Understand and quantify the market size, forecast product uptake, and identify key value drivers for new product concepts in sports, music, and media, leveraging a variety of data sources.
  • Collaborate with cross-functional partners in Product Management, Strategy, Business Development, Marketing, and Finance to integrate research findings into business cases and planning.
  • Present research methodologies, findings, and recommendations clearly and persuasively to audiences, including executives.

Qualifications

Minimum qualifications:

  • Bachelor's degree in Engineering, Mathematics, Quantitative Science, a related technical field, or equivalent practical experience.
  • 6 years of experience working in data analytics, consulting, data science, engineering, or a technical operations role.
  • Experience in conjoint analysis, qualitative research, and survey design.


Preferred qualifications:

  • Experience conducting research within consumer-facing industries.
  • Experience influencing executive leadership on problem-solving decision making.
  • Experience in data analysis, with the ability to solve problems in fast-moving and ambiguous business environments through solid data intuition and business acumen.
  • Ability to communicate analysis and recommendations across a wide range of non-technical audiences.
About this role

Summary

Design, analyze, and communicate consumer research to inform YouTube's business decisions.

Job title

Senior Business Analyst, Primary Research and Insights, YouTube

Experience level

6+ years

Industry

technology

Location requirements

New York or San Bruno; remote work not specified

Salary

The US base salary range for this full-time position is $148,000-$215,000 + bonus + equity + benefits.

Management role

No

Skills & keywords

Required skills

conjoint analysisqualitative researchsurvey designdata analysis

Preferred skills

research in consumer industriesinfluence leadershipbusiness acumencommunication

Specializations

consumer researchconjoint analysisdata analysismarket forecasting
Locations

Structured locations inferred from the posting.

New York, NY, USA

On-site City

San Bruno, CA, USA

On-site City