Senior Brand Manager - Fragrance

MECCA Brands Pty Ltd

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Richmond Until 10/3/2026 First posted August 4, 2026 Last posted August 4, 2026
Job description

At MECCA, our Brands & Buying team are at the heart of bringing the world's most loved beauty brands to life. We're looking for a commercially minded and strategic Senior Brand Manager to lead the growth of a key portfolio of brands, including our flagship fragrance partner, Diptyque.

This role is instrumental in shaping brand strategy, driving commercial performance and delivering exceptional customer experiences across Australia and New Zealand.

Working across every area of the business, you'll build strong global brand partnerships, lead go-to-market strategies and identify opportunities that continue to strengthen MECCA's market-leading brand portfolio.

The Role You Could Play:

Reporting to the Head of Category - Fragrance, you will lead the commercial success of a portfolio of strategic brands by:

  • Developing and delivering annual brand and category strategies that drive growth, innovation and commercial performance.
  • Leading brand partnerships, product launches and cross-functional go-to-market initiatives across Marketing, Digital, Education, Retail and Planning.
  • Owning brand performance through financial analysis, forecasting, P&L management and identification of growth opportunities.
  • Setting the commercial strategy for Diptyque Boutiques across ANZ, ensuring strong operational execution and alignment with broader business objectives.
  • Coaching and developing team members while fostering a collaborative, high-performing culture.

What You Will Bring:

You are a commercially savvy brand leader who thrives in a fast-paced retail environment. Ideally, you will bring:

  • Significant experience in brand management, category management or commercial portfolio management, ideally within beauty, retail, FMCG or luxury.
  • Strong commercial acumen with experience managing budgets, forecasts, financial performance and strategic planning.
  • Outstanding stakeholder management and negotiation skills, with the ability to build trusted relationships with both internal teams and international brand partners.
  • Highly developed analytical and problem-solving skills, with the ability to translate insights into commercial outcomes.
  • A collaborative leadership style with experience mentoring and developing high-performing teams.

Your Life At MECCA

Whilst we are focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

  • Professional development programs and first-class digitised learning offering
  • Health and well-being initiatives
  • Reward and recognition programs
  • Access to bonus and incentive programs
  • Access to quarterly product allowance
  • Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy

There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca, and for all current opportunities, visit www.mecca.com.au/careers.

About this role

Summary

Lead brand strategy, growth, and partnerships for fragrance portfolio at MECCA.

Job title

Senior Brand Manager - Fragrance

Experience level

significant experience

Industry

retail

Location requirements

Richmond, no remote work specified.

Salary

Not specified

Management role

Yes

Skills & keywords

Required skills

brand managementfinancial analysisstakeholder managementstrategic planningleadership

Preferred skills

None specified

Specializations

brand managementcategory managementretailluxuryfmcg
Locations

Structured locations inferred from the posting.

Richmond, VA, USA

On-site City