Senior Brand Executive / Brand Manager

Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).

We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we’re looking for / The role

As Senior Brand Executive, you will take on deeper ownership across brand execution, market development, and the launch & scale up initiatives for Blood Thailand.

This role is highly execution-driven and commercially accountable. You’ll work closely with Country leadership & Regional teams to drive through-the-line initiatives that build awareness, trial, and sales, while also taking end-to-end responsibility for major sampling programs and events. You will help shape how the brand shows up in Thailand and support the development of new growth levers as our strategy evolves.

If you’re looking to step into greater brand ownership, lead high-impact initiatives, and contribute directly to Indonesia’s market penetration and commercial results, this role offers meaningful progression and significant scope.

What you will do:

1. Brand Ownership, Commercial Delivery & Through-the-Line Execution (80%)

Focus: Support full-spectrum brand management to drive awareness, trial, penetration, and sales.

• Execute integrated brand initiatives across ATL and BTL — delivering clear commercial outcomes across awareness, education, trial, and conversion.

• Own the end-to-end digital marketing funnel across paid and organic social media.

• Work cross-functionally with Design, Ecommerce, Retail, Trade, and external partners to bring campaigns to life across all touchpoints.

• Develop and adapt campaign toolkits, brand assets, and sales/trade materials, with the support of regional marketing..

• Govern brand expression across every touchpoint in Thailand - including messaging, visual identity, packaging, POSM, retail displays, e-commerce marketplaces, partnerships, and other brand expressions.

• Support retail activations and leverage retailer promotional programs/mechanisms (e.g., Watson’s thematic campaigns) to drive trial and sales uplift.

• Support the development and testing of new growth levers based on business needs — proposing approaches, evaluating impact, and adapting plans as the Thailand strategy evolves with leadership direction.

• Track brand health, competitor activity, campaign performance, and consumer insights; translate learnings into recommendations for future initiatives.

• Manage campaign timelines, budgets, and reporting with accuracy and ownership.

 
 

2. Lead Sampling Activations and Brand Events (20%)


Trial and Sampling Activations 

• Lead the planning, coordination, and execution of IRL activation events in Bangkok from start to finish.

• Own logistics, staffing, sampling allocation, partner coordination and on-ground operations.

• Ensure FPD delivers high-quality trials at scale, with efficient operations and strong user experience in office environments.

• Analyse performance, report outcomes, and recommend improvements to scale or refine the format.

• Develop a scalable playbook for expanding IRL activations beyond Bangkok, depending on business needs and market readiness.

Brand Events — Key Strategic Support

• Support the planning and execution of brand events 

• Coordinate booth design, storytelling, sampling operations, traffic-driving mechanics and sales-driving promotions.

• Manage logistics, partner communication, and on-ground setup to ensure smooth delivery.

• Activate influencer engagement and marketing to drive attendance, buzz and event sales.

• Track performance and generate learnings to inform future executions.

Continuous Learning & Optimisation

• Surface insights from Sampling and Brand Events to improve sampling efficiency, cost per trial, and cultural relevance.

• Identify what formats to scale, what to iterate, and how to evolve these flagship initiatives as growth levers for Thailand.

What you will bring:

• Minimum 2-5 years of experience in marketing or consumer or high growth environments

• Someone who takes ownership, moves with urgency, and delivers high-quality execution.

• Strong in coordination and communication, comfortable managing multiple stakeholders.

• Proven ability to execute commercially, run media campaigns on platform (Meta, TT) and track performance.

• Commercially-minded, with a clear understanding of how brand activities drive trial, conversion, and growth.

• A natural problem-solver who takes initiative, owns tasks end-to-end, and applies learnings to improve each cycle.

• Able to adapt quickly in a fast-changing market and proactively propose improvements.

• A brand steward who cares deeply about consistency, quality, and consumer experience across all touchpoints.

• Familiarity with the Thailand market is preferred.