Senior Analyst, Marketing Analytics

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

Key Responsibilities:

• 20% Work with other departments providing analytical insight on business performance.
• 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• 20% Analyze web analytics data as well as other offline data to evaluate site performance.
• 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
• 10% Takes the lead on new programs and initiatives for Web Analytics Team.
• 10% Provide web analytics strategy to Specialty Channel.

Direct Manager/Direct Reports:

• Reports to Manager, Channel Analytics
• Position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel Required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Responsible for helping others and providing on-the-job training or guidance
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access
• Demonstrated skills in applying statistical analysis principles to business challenges
• Demonstrated communication and interpersonal skills
• Demonstrated ability to work well with others
• Strong analytical skills with attention to detail; self-starter

Preferred Qualifications:

• Prior Business Analyst roles
• Analytical skills
• Presentation skills
• Strong communication skills
• Strong people skills
• Expertise in Tableau 
• Media Knowledge: Familiarity with paid media platforms (Google Ads, Meta Ads Manager) and attribution modeling (Linear, First-Touch, Data-Driven). 

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 5

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict