Segment Marketing Specialist (Gov-GLC)

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

Strategic Planning & Market Insight

• Develop and execute strategic plans for funnel-building activities (tech talks, event sponsorships, round tables, MOU ceremonies) to achieve growth targets and enhance customer engagement and experience within Government, GLC, and Wholesale segments.
• Develop propositions aligned with business goals and market demands of the segment.

• Conduct market research and competitive analysis to identify unique segment needs, challenges, and opportunities, informing tailored marketing strategies.

Go-to-Market (GTM) Strategy & Execution

• Lead the development and execution of marketing go-to-market strategies and campaign briefs for advanced solutions (AI, Cloud, IoT, Fixed Network, Cybersecurity) targeting Government, GLC, and Wholesale segments.
• Coordinate the delivery of marketing campaigns across multiple channels, including email marketing (EDM blasts), content marketing, social media, and on-ground activities.
• Ensure timely delivery and adherence to campaign objectives and timelines.

Funnel Building & Event Collaboration

• Work hand-in-hand with Activation Specialists to plan and organise all funnel-building events and activities, ensuring strategic alignment and flawless execution.

Content & Sales Enablement

• Create compelling content and sales enablement materials (presentations, solution decks, solution briefs) to empower sales teams and support speaking engagements.

Performance Monitoring & Optimisation

• Track and monitor the performance of all funnel-building activities and GTM initiatives against KPIs, providing data-driven insights for continuous optimisation.

Cross-functional Alignment

• Act as a key liaison between sales, product/solution teams, and external partners to ensure marketing initiatives align with business objectives and support the sales cycle.

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.