Search Product Manager (Content Ecosystem) - TikTok

Description

About Team
The TikTok Search Content Ecosystem team is responsible for building a scalable, and high-quality search content ecosystem.
Our mission is to grow the supply of valuable, search-driven content by improving creators’ understanding of Search, empowering them with the right tools and insights, and shaping sustainable content production behaviors — ultimately driving long-term growth of TikTok Search.

Responsibilities:
Creator Search Mindset & Capability Building
- Drive creators’ transition from passive distribution to intentional creation for Search
- Build creator education frameworks, best practices, and content paradigms for Search creation
- Partner with Creator, Content, Marketing, and Ops teams to establish sustainable growth

Search Content Tooling (CSI) Growth & Optimization
- Own growth goals for Creator Search Insights(CSI), from awareness to adoption and output
- Improve conversion across the funnel: awareness → usage → content production
- Continuously iterate tools and AI capabilities based on creator feedback and data insights

Data-Driven Measurement & Iteration
- Build and maintain core metrics for Search content ecosystem health (supply scale, quality, creator participation)
- Use experiments, data analysis, and content diagnostics to validate strategy effectiveness
- Evaluate Search content impact from a long-term ecosystem and business perspective

Cross-Functional Collaboration
- Work closely with Search, Content, Creator, Algorithm, Data, and Ops teams
- Drive complex, multi-stakeholder initiatives in a fast-moving and ambiguous environment
- Balance short-term growth targets with long-term ecosystem sustainability

Requirements

Minimum Qualifications:
- 5+ years of experience in product, program, or ecosystem-related roles
- Strong understanding of content platforms, AI capabilities, creator ecosystems, or search/recommendation systems
- Excellent problem-structuring and execution skills in complex environments
- Strong data literacy and user-centric decision-making mindset

Preferred Qualifications:
- Experience in Search, AI capabilities, content supply, creator platforms, or creator tools
- Proven track record in 0→1 or scaled ecosystem growth initiatives
- Deep understanding of PGC/UGC creator behavior, incentives, and content production workflows
- Experience working in global or cross-cultural teams