Sales Representative

Role & responsibilities 

• Drive revenue growth: Identify business opportunities, acquire new accounts, and manage existing modern trade partners to achieve or exceed sales targets. 

• Strategic account planning: Develop and execute data-driven annual and quarterly sales strategies based on comprehensive product and account analysis. 

• Relationship management: Build and sustain robust, long-term relationships with key stakeholders and prospective buyers to secure sustainable business growth. 

• Cross-functional collaboration: Partner seamlessly with internal departments (marketing, trade marketing, supply chain) to align strategies and deliver corporate objectives. 

• Market & product expertise: Capitalize on market trends and deep product knowledge to maximize commercial opportunities and competitive advantage. 

• Sales forecasting & reporting: Deliver accurate monthly sales forecasts by product and customer and provide structured weekly/monthly performance insights.  

• Commercial excellence: Design and execute tailored promotional programs to accelerate sales velocity and effectively manage slow-moving inventory. 

• End-to-end order management: Oversee the entire sales cycle from high-impact price negotiations to seamless execution and follow-up of sales orders. 

Qualifications & skills 

• Industry experience: 5 to 7 years of proven sales experience within the FMCG sector (Food & Beverage industry experience is highly advantageous). 

• Channel expertise: Minimum of 2 years of experience as a lead KAM managing Hypermarket channels is mandatory. Experience with Costco and CVS is strongly preferred. 

• Track record: Documented success in driving top-line revenue growth and successfully executing commercial strategies. 

• Market insight: Customer-centric mindset with a strong commercial understanding of Asian consumer tastes and preferences. 

• Program execution: Proven capability in collaborating with channel partners to design and execute high-ROI revenue-generating initiatives. 

• Soft skills: Exceptional negotiation, interpersonal, and people management skills, paired with corporate-level business presentation capabilities. 

• Core competencies: Highly passionate, proactive, and resilient mindset with proficiency in Microsoft Office Suite for business analysis.