Sales / Product Specialist (HoReCa) - Field Sales

We are looking for Sales/Product Specialists across three key categories within the HoReCa (Hotel, Restaurant, and Café) sector: Kitchen Equipment, Food Wholesale (Ingredients), and Tableware. While each category has its own product focus, all roles share a common goal—driving revenue growth by connecting premium products with the right clients through strong business development, product expertise, and relationship management.

The Sales/Product Specialist serves as the primary link between the company’s product portfolio and key decision-makers such as chefs, restaurateurs, and procurement teams. This role requires a balance of sales execution, technical or product knowledge, and client engagement to deliver tailored solutions that meet business needs.

KEY RESPONSIBILITIES

Sales & Business Development

• Execute sales strategies to achieve and exceed individual sales targets
• Identify and secure new business opportunities within hotels, restaurants, and cafés
• Drive revenue growth through both new client acquisition and existing account expansion
• Identify upselling and cross-selling opportunities within the portfolio

Client Relationship Management

• Build and maintain strong, long-term relationships with clients
• Engage regularly with chefs, procurement managers, and business owners
• Ensure high levels of customer satisfaction and repeat business

Product Expertise & Presentation

• Develop in-depth knowledge of the product portfolio to effectively communicate value, features, and benefits
• Conduct product presentations, demonstrations, and client education sessions
• Create customized proposals tailored to client requirements

Market Insight & Strategy

• Monitor industry trends, competitor activity, and customer feedback
• Identify opportunities for growth and adjust sales strategies accordingly

Collaboration & Execution

• Work closely with internal teams (operations, logistics, technical/design) to ensure seamless delivery and execution
• Support end-to-end sales processes from lead generation to order fulfillment

Reporting & Performance Tracking

• Maintain accurate sales pipeline and client records
• Provide regular updates, forecasts, and performance reports to management

QUALIFICATIONS

• Bachelor’s degree preferred
• 2–3 years of sales experience in the HoReCa industry
• Proven track record in B2B sales, ideally in high-value products
• Strong network within the hotel and restaurant industry
• Excellent communication and presentation skills
• Strong relationship-building and account management abilities
• Results-driven and able to work independently

PREFERRED

• Experience working directly with chefs and procurement teams
• Understanding of hospitality or food service operations
• Existing relationships with hotel groups and restaurant chains

WORK SETUP

• Field-based role with frequent client visits
• Standard business hours with flexibility based on client needs
• Travel within Metro Manila and nearby areas may be required

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KEY DIFFERENCES BY CATEGORY

1. Kitchen Equipment

• Focus: Selling commercial kitchen and bakery equipment
• Requires technical knowledge (equipment specs, ROI, functionality)
• Involves collaboration with design/project teams for kitchen layouts
• Emphasis on installation coordination and technical proposals
• Target clients: chefs, procurement, operations teams

2. Food Wholesale (Ingredients / Raw Materials)

• Focus: Selling consumable food products (flour, coffee, wine, juices, etc.)
• More volume-driven and relationship-heavy sales
• Strong emphasis on repeat orders and account management
• Includes pricing negotiation and contract handling
• Requires understanding of ingredient application and sourcing
• Close coordination with inventory, dispatch, and supply chain teams
• Interaction mainly with chefs for operational needs

3. Tableware

• Focus: Selling premium dining products (ceramics, glassware, cutlery)
• Strong emphasis on design, aesthetics, and concept selling
• Requires design consultation and “concept matching” for dining experiences
• Involves sampling, product pairing, and ambiance creation

Working hours / Job Type:

Monday to Friday; 9:00 AM - 6:00 PM (flexible for client meetings)

Field-based role with frequent client visits.

Occasional evening meetings due to Italy time zone coordination

Travel within Metro Manila and surrounding areas