Sales Development Representative
Aputure
Apply to this jobAputure is one of the fastest-growing cinema technology companies. Our equipment has emerged a global newcomer to watch for with hundreds of thousands of Aputure lights now being used on film sets worldwide. Beyond just products, our marketing team also works in a way that is equally visionary. Electing to create communities and content for filmmakers rather than advertisements, the Aputure A-Team is composed of like-minded creatives that genuinely enjoy working with filmmakers every day.
Position Overview
We’re hiring a Sales Development Representative to manage hybrid lead generation for Aputure, amaran, and Deity Microphones. This role focuses on converting high-intent prospects from two key sources:
- Abandoned shopping carts across all brands
- Website form submissions (project inquiries/contact requests)
- You’ll qualify and route viable opportunities to our Business Development team while maintaining HubSpot CRM hygiene
Key Responsibilities
Lead Qualification Engine
- Process inbound warm leads from:
- Abandoned carts
- Website project inquiry forms
- Conduct outbound prospecting to cold leads via email/LinkedIn
Pipeline Qualification
- Assess lead viability through discovery calls/emails using criteria:
- Budget alignment
- Project timeline
- Technical requirements
- Decision-maker access
- Route qualified leads to Business Development team with:
- HubSpot contact/company records
- Needs assessment summary
- Recommended next steps
HubSpot Optimization
- Maintain lead scoring model for cart/form leads
- Document all prospect interactions in CRM
- Build segmented lists for nurture campaigns
Requirements
- 2+ years in inside sales/lead qualification
- HubSpot CRM expertise (required)
- Technical aptitude to assess:
- Film/photo lighting systems (Aputure/amaran)
- Professional audio solutions (Deity)
- Portfolio showing successful email outreach campaigns
Compensation
The expected compensation for this role is $60,000 - $75,000/year
Candidates must be located in California
Summary
Manage lead generation and qualification for Aputure and related brands.
Job title
Sales Development Representative
Experience level
2+ years
Industry
technology
Location requirements
Candidates must be located in California; remote work allowed.
Salary
$60,000 - $75,000/year
Management role
No
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
California, USA