Retention Marketing Manager, YouTube Music and Premium (Spanish, English)

About the Job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

In this role, you will drive the strategic direction for long-term retain and engagement for YouTube Music and Premium subscriptions products beyond the initial onboarding phase. Your primary mission is to own the Member journey for the critical 30-90 day tenure window, nurturing feature utilization habits to reinforce the perceived value of membership via cross-channel on and off platform growth marketing programs. You will need to closely collaborate with peers in Markerting and cross-functional stakeholders in Product, Engineering Data Science and UX.

Responsibilities

• Define, socialize, and execute the member marketing strategy, with a specific focus on the 30-90 day member tenure window to drive paid utilization of membership benefits in service of key indicators.
• Define and optimize the critical member journeys that help members discover features, nurture new habits and reinforce value throughout their lifecycle in a personalized way, proactively influence and collaborate with cross-functional teams (Product Management, UX, Data Science, and Engineering) to gain alignment on key growth opportunities.
• Lead the global rollout and optimization of cross-channel lifecycle campaigns, develop and manage a data-driven testing roadmap to optimize program performance and increase member engagement.
• Partner with Marketing Technology, Engineering and Data Science to evolve marketing capabilities to deploy robust campaign and channel level measurement frameworks that increase business impact and streamline go-to-market (GTM) timelines and costs.

Qualifications

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of work experience in marketing, with a focus on product, growth, performance or lifecycle marketing.
• 2 years of consumer growth experience across marketing or products, including experience with quantitative and qualitative data analysis.
• Experience managing cross-functional or cross-team projects.
• Ability to communicate in Spanish and English fluently in order to communicate with stakeholders.

Preferred qualifications:

• Experience building data models and developing business growth strategies and goals through a data-oriented approach.
• Experience building and scaling global customer marketing programs, leading multidisciplinary teams to grow customer lifetime value (LTV) and satisfaction.
• Experience in subscriptions marketing.
• Ability to drive discussions and influence stakeholders to make decisions across multiple levels of the organization.
• Ability to set goals, maintain a growth tracker and systematically prioritize growth initiatives.
• Excellent communication, process, and project management skills.

Additional Information