Retail Channel Marketing Specialist (Korean Bilingual)

SBT Global, Inc.

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Irvine, CA, us on site Until 9/14/2026 2+ years exp First posted July 16, 2026 Last posted July 16, 2026
Job description

Onsite

Full Time

Salary: $60,000 ~ 70,000 (DOE)

Korean Bilingual Required

We are seeking a highly organized and performance-driven Retail Channel Marketing Specialist to
support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.


Key Responsibilities:
1. Retail Channel Execution

  • Lead & support execution of retail marketing initiatives across key retail partners
    including Ulta, Target, Costco, specialty beauty, and grocery channels.
  • Coordinate in-store promotions, endcaps, and secondary placements
  • Manage promotional calendars and ensure timely execution
  • Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads,
    etc.)
  • Serve as key marketing contact for assigned retail accounts, ensuring alignment
    between brand objectives, retailer requirements, and commercial goals.
  • Monitor retailer trends, competitive activity, and category performance to identify
    opportunities for growth.

2. Trade Marketing & Promotion Support

  • Track and manage TPDs, markdown programs, and co-op initiatives
  • Support retailer line reviews with marketing decks and performance insights
  • Coordinate promotional forecasting with Sales and Operations teams
  • Monitor trade spend ROI and effectiveness

3. Campaign & Content Coordination

  • Align digital campaigns with retail launch timelines
  • Coordinate with creative teams for channel-specific assets
  • Ensure brand consistency across all retail touchpoints
  • Support influencer or paid media activations tied to retail events


4. Reporting & Analytics

  • Track sell-through lift during promotional periods
  • Prepare weekly/monthly channel performance reports
  • Analyze campaign performance and provide optimization recommendations
  • Support executive-level reporting for key accounts


5. Cross-Functional Collaboration

  • Work closely with Sales, Operations, and Finance to ensure smooth execution
  • Coordinate with brand partners for product updates and marketing alignment
  • Assist in inventory planning alignment for major campaigns

Required Experience:

  • Korean/English Bilingual
  • Bachelor’s degree in Marketing, Business, or related field
  • 2–4 years experience in channel marketing, trade marketing, or retail marketing
  • Experience managing retail partners such as Ulta Beauty, Target, Sephora,
  • Costco, or other national retailers are preferred.
  • Experience in Beauty, Skincare, or CPG preferred
  • Strong Excel and reporting skills
  • Experience with retail promotional programs
  • Highly organized with strong project management ability
  • Strong communication and collaboration skills

Preferred Experience:

  • Experience managing retail partners such as Ulta Beauty, Target, Sephora,
  • Costco, or other national retailers are preferred
  • Knowledge of sell-in vs. sell-through dynamics
  • Experience with retail media platforms
  • Familiarity with trade spend management

All your information will be kept confidential according to EEO guidelines.

About this role

Summary

Support retail marketing initiatives, trade promotions, and channel analytics for key retailers.

Job title

Retail Channel Marketing Specialist (Korean Bilingual)

Experience level

2-4 years

Minimum experience

2+ years exp

Industry

retail

Location requirements

Onsite in Irvine, CA, no remote work allowed.

Salary

$60k–$70k

Management role

No

Skills & keywords

Required skills

Bilingual Korean/EnglishExcelretail promotional programsproject managementcommunication

Preferred skills

retail media platformssell-in sell-through dynamicstrade spend management

Specializations

channel marketingretail marketingtrade marketingpromotionscontent coordination
Locations

Structured locations inferred from the posting.

Irvine, CA, USA

On-site City