Retail Channel Marketing Specialist (Korean Bilingual)
SBT Global, Inc.
Apply to this jobOnsite
Full Time
Salary: $60,000 ~ 70,000 (DOE)
Korean Bilingual Required
We are seeking a highly organized and performance-driven Retail Channel Marketing Specialist to
support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.
Key Responsibilities:
1. Retail Channel Execution
- Lead & support execution of retail marketing initiatives across key retail partners
including Ulta, Target, Costco, specialty beauty, and grocery channels. - Coordinate in-store promotions, endcaps, and secondary placements
- Manage promotional calendars and ensure timely execution
- Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads,
etc.) - Serve as key marketing contact for assigned retail accounts, ensuring alignment
between brand objectives, retailer requirements, and commercial goals. - Monitor retailer trends, competitive activity, and category performance to identify
opportunities for growth.
2. Trade Marketing & Promotion Support
- Track and manage TPDs, markdown programs, and co-op initiatives
- Support retailer line reviews with marketing decks and performance insights
- Coordinate promotional forecasting with Sales and Operations teams
- Monitor trade spend ROI and effectiveness
3. Campaign & Content Coordination
- Align digital campaigns with retail launch timelines
- Coordinate with creative teams for channel-specific assets
- Ensure brand consistency across all retail touchpoints
- Support influencer or paid media activations tied to retail events
4. Reporting & Analytics
- Track sell-through lift during promotional periods
- Prepare weekly/monthly channel performance reports
- Analyze campaign performance and provide optimization recommendations
- Support executive-level reporting for key accounts
5. Cross-Functional Collaboration
- Work closely with Sales, Operations, and Finance to ensure smooth execution
- Coordinate with brand partners for product updates and marketing alignment
- Assist in inventory planning alignment for major campaigns
Required Experience:
- Korean/English Bilingual
- Bachelor’s degree in Marketing, Business, or related field
- 2–4 years experience in channel marketing, trade marketing, or retail marketing
- Experience managing retail partners such as Ulta Beauty, Target, Sephora,
- Costco, or other national retailers are preferred.
- Experience in Beauty, Skincare, or CPG preferred
- Strong Excel and reporting skills
- Experience with retail promotional programs
- Highly organized with strong project management ability
- Strong communication and collaboration skills
Preferred Experience:
- Experience managing retail partners such as Ulta Beauty, Target, Sephora,
- Costco, or other national retailers are preferred
- Knowledge of sell-in vs. sell-through dynamics
- Experience with retail media platforms
- Familiarity with trade spend management
All your information will be kept confidential according to EEO guidelines.
Summary
Support retail marketing initiatives, trade promotions, and channel analytics for key retailers.
Job title
Retail Channel Marketing Specialist (Korean Bilingual)
Experience level
2-4 years
Minimum experience
2+ years exp
Industry
retail
Location requirements
Onsite in Irvine, CA, no remote work allowed.
Salary
$60k–$70k
Management role
No
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
Irvine, CA, USA