Retail Channel Lead

• Position: Retail Channel Lead

• Direct line manager: Country Head, South Korea

• Country: South Korea

• MCO/zone: ASEA

• Number of direct reports: Internal 3 Direct Reports

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.​

Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.​ B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at www.opella.com.

• Build clear Channel Strategy and Execution Plans for Sanofi CHC Korea Retail channels’ sales target

• Lead key strategic channels by ensuring achievement of sales target both top and bottom line

• Ensure a robust Korea retail channels in place including:

  • Development of the Commercial Strategy for South Korea Retail Channels : Warehouse, Health & Beauty store, Duty fee, Special sales channels

  • Execution of 4P Strategy (Price, Promotion, Placement, POSM) with cross function team collaboration

  • Customer Value Management on key accounts such as warehouse and drug  

  • Holistic Trading Terms Agreement Strategy and Trade Investment Strategy in place across Retail Channels

  • Strategic customer management to build long term sustainable business.

  • Cycle Budget Planning in place and executed against commercial calendar and commercial programs

  • SISO Performance tracking and manage SIT days

  • Promotion, Offsite DA A&P management

• Work with Brand & Innovation and Trade & Revenue management to define CHC portfolio strategy in the Channel:

  • Assortment

  • Pack Size & Pricing vs other Channels

  • Improve GM and define cost saving opportunity

  • Plan for Promotions/ Deals

• Business Performance:

  • Ensure robust management systems are in place to measure performance by each Channel

  • Ensure Gap analysis and action plans and excellence follow up activation

  • Regular business reviews with main cross functional teams to identify gaps, opportunities and develop clear action plans

• Customer/ Channel Profitability:

  • Deliver Financial (Net Sales, GtN, GM), Execution and External competitor analysis for Retail channel in line with budget and targets.

  • Drive Channel and Customer profitability via design and implementation of key programs and grow invest brands faster than market

  • Drive Pay for Performance & ROI behavior across each channel and customer

    • Identify and reduce/remove low profitability execution/ activation

    • Review Trade Investment and remove non-productive trade spend

• Delivery/Execution of Channel Plans

  • Full Ownership of Channel Sales & Profit Performance:

    • Identify & closure gaps

    • Reliable monthly sales forecast

    • Sales / Profit gap identification – communication (no surprises) & fast development of gap fill plans

  • Full involvement in Sales/ Marketing meetings to ensure high SOV and brand visibility

• Leadership

• Live the Sanofi CHC values in day-to-day work

• Champion the Retail Channel in South Korea

• Build a high-performance Channel Sales team (results, behavior, values) that is fully integrated into the wider South Korea business

• Responsible for managing KAMs and external merchandising teams

Internal: Country Head/ Sales/ Marketing/ Trade marketing/ Revenue management/ Supply Chain / Finance/ Legal/ Customer Service/ Business Excellence/ Medical/P&C/ Procurement

External: Customers (Key Accounts/ Distributors), Merchandisers

• At least 10 years Sales management experience

• Experience in FMCG and/or OTC Healthcare industry

• Strong Financial Acumen  

• Ability to translate numeric analysis into sales strategies that can be implemented

• Adaptable to a fast-paced, high-growth, changing environment

• Excellent interpersonal and communication skills; team player

• Strong ethics and decision-making

• Strong leadership skills (experienced in leading teams and/or cross-functional teams)

• University degree

• Fluent in English language

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers