Retail Activation, Senior Analyst National Accounts

This role in summary

Whirlpool is seeking a qualified candidate for a Senior Analyst to join our Retail Activation team. The role can be based in Chicago, IL at World of Whirlpool ( WoW ) Studios or at the Riverview Campus in Benton Harbor, MI. This role is onsite 5 days a week.

The ideal candidate will be a self-starter and team player. This role is critically important for Whirlpool’s retail partners and ensuring in-store success. This role will help oversee the activation plan execution at the retailer level in collaboration with sales, brand and retailer’s teams. This role ensures our Brands and products are effectively promoted and well represented in the retail environment. The candidate in this role focuses on driving sales and enhancing consumer engagement through distinctive and relevant shopping experiences. This role focuses on making our brands stand out in a crowded retail environment, driving strong brand preference over competitors.

Your responsibilities will include

• Works with Retail Activation Senior Manager (RASM) to develop annual activation plan (JBP), in close collaboration with retailer, sales team and Brand Marketing, making sure priorities and strategic direction alignment.
• Designs with RASM support and executes marketing campaigns and promotional activities at the retailer level (both: on the sales floor and on retailer.com), in collaboration with key strategic channels and in alignment with annual activation plan.
• Manage activation calendar, making sure on time and on budget execution.
• Coordinated with WoW (internal agency) and Brand team to create marketing materials, product information, and promotional content driving high visibility and high conversion at the point of purchase
• Creates compelling in-store experiences that capture shopper interest and encourage interaction with our brand’s products (driving high engagement and conversion rate).
• Ensures product displays and POP assets are distinctive, on brand and drive high engagement.
• Work closely with internal teams (brand, product content, sales, media), retail partners and vendors to coordinate and execute retail activation seamlessly
• Gather data on campaign and promotional performance (incl. Store visits), customer feedback, and market trends to inform future activation strategies and improve effectiveness.
• Manage budget for retail activation campaigns/promotions, co-marketing programs, ensuring cost efficiency and on budget spend.

Minimum requirements

• Bachelor’s Degree
• 3+ years of Marketing or Brand Marketing experience

Preferred skills and experiences

• Project management skills
• Collaboration with cross-functional teams/sales teams
• Successful management, prioritization and execution multiple projects and key activities at one time
• Interpersonal, motivational, and influential skills to engage and build rapport with business partners and brand teams
• Clear and concise verbal and written communication
• Demonstrate an understanding of retail/trade partners, past interaction with relevant or same trade partners

RSRWH

What we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day.  We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.