Reseller Growth & Operations Lead, Scaled Growth - Central Europe

Description

TikTok's Global Reseller Team manages advertising businesses across 20+ markets where we operate without a direct sales presence. In these markets, we work with third-party reseller partners to represent TikTok and drive advertising revenue on our behalf.

As Reseller Growth & Operations Lead for Central Europe, you will own the growth strategy and business results for your markets, and drive execution through a distributed team of outsourced/vendor staff (30-50+ headcount across reseller partner organizations) who carry out day-to-day sales activity on the ground. While this is an individual contributor role in TikTok, in practice you are the strategic and operational owner of a large, cross-border business: you define where growth comes from, translate that into a plan your outsourced teams can execute, and are personally accountable for the revenue results they deliver.
This role requires a strong strategic mind, not just an operator. You'll need to diagnose why a market is under- or over-performing, build the plan to fix or scale it, and then have the operational discipline and people-influence skills to push that plan through teams you don't directly employ. We're looking for someone genuinely result-driven — comfortable owning a number and doing whatever it takes across strategy, coaching, and hands-on execution to hit it.

Responsibilities
Strategy & Results Ownership
- Own the revenue outcome for Central Europe reseller markets — diagnose performance gaps, identify the highest-leverage opportunities, and turn them into a concrete, prioritized growth plan
- Set the go-to-market approach by market, translating TikTok's regional priorities into a plan the outsourced team can execute against
- Conduct regular business reviews with reseller partners on spend trends, advertiser acquisition, and account-level performance, and personally step into top account strategy or escalations where senior support is needed to close revenue
- Collaborate with Strategy, Finance, and Legal to ensure smooth deal execution and policy compliance

Leading Without Direct Authority
- Lead the outsourced team (30-50+ people across Central Europe markets) as their de facto manager on strategy and priorities, even though they report into the reseller partner, not TikTok — setting direction, cadence, and performance expectations
- Own the performance management cycle for reseller-side team leads — set targets, diagnose root causes when a market underperforms, and drive fixes purely through influence and relationship, escalating to partner leadership when needed

Requirements

Minimum Qualifications:
- Experience in strategy consulting, corporate strategy, or a similarly rigorous strategic function, with a demonstrated ability to diagnose a complex business relationship and shape a multi-year framework for it, not just manage it day-to-day
- Genuinely result-driven — a track record of owning a business outcome (revenue, growth, market share) end-to-end, even when the levers aren't fully within your direct control
- Able to operationalize that outcome by managing a large, complex partner relationship at both strategic and operational levels, with commercial acumen around contract structures and incentive design
- Excellent cross-functional influence — able to drive outcomes across regions and functions without direct authority
- Strong data analytical skills — able to look at large, messy datasets and pull out what's actually going on: which markets or accounts are underperforming and why, where the biggest opportunities are. Excel/Sheets proficiency required, BI tools a plus
- Experience operating in a global, cross-cultural environment across multiple markets and time zones

Preferred Qualifications:
- Exposure to TikTok Ads or other social/performance advertising platforms
- Familiarity with Central Europe markets and digital advertising dynamics in emerging markets