Regional Sales Manager Southern Germany

Key Responsibilities

• Drive Sales Growth for CTS product lines across Europe with key accounts as well as developing go-to-market variable channels for qualifying and closing new opportunities.
• Cultivate a hunter sales mindset: proactively identify and engage OEMs, government labs, contractors, and key accounts & channel partners.
• Develop and manage a robust sales pipeline using Salesforce.com CRM, ensuring opportunity tracking, forecasting accuracy, and reporting discipline.
• Conduct regular customer visits and technical presentations to understand application needs and position our solutions effectively.
• Lead technical sales engagements in collaboration with application engineers and product managers.
• Build strong, long-term relationships with key decision-makers, including engineers, program managers, and procurement professionals.
• Write proposals as needed with full understanding of EMC Testing standards as applicable.
• Report 30/60/90-day sales forecasts, deal/status/outlook and win/loss using Sales Funnel Process at Salesforce.com format, reference the buying process, market/competitive information, KPI dashboard, weekly report, and trip report.
• Manage CRM database for tasks as sales funnel management and regular communication with customer/prospect base.
• Attend industry exhibitions and sales meetings.
• Control expenses per management guidelines.
• Adhere to all company policies, procedures, export regulations, and business ethics codes.
• Represent the company at industry events, trade shows, and technical seminars.
• Deliver quarterly business reviews and funnel performance reports with actionable growth strategies.
• Partner with internal teams on pricing, proposals, and contract negotiations to secure profitable business wins.

Minimum Qualifications

• Bachelor’s degree in Engineering, Electronics or a related scientific field.
• 3-5 years of experience in technical sales of instrumentation and electronics, preferably to EMC customers.
• Demonstrated ability to manage large strategic accounts and grow new business.
• Proficient in using CRM tools (preferably Salesforce.com) to manage pipeline, forecast, and track customer interactions.
• Strong communication, presentation, and negotiation skills.
• Willingness to travel up to 50% within the Europe & Germany.