Regional Performance Marketing Specialist

Cove started with renting coliving spaces. Now we’ve expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long term or short term stays in our beautiful properties. With over 8000 rooms across Singapore and Indonesia, we’re living our mission and growing our homes in South Korea and Japan.

Believing in the power of a team, we aim to build the leading tech flexible living platform in Asia Pacific, providing high quality and community-centric accommodations. Here we also encourage authenticity and fun to fully embrace being human in a driven and result focused environment to make things happen and ensure the dream becomes a reality.

With an office located in the bustling Blok M area, our Jakarta office is easily accessible by public transport and surrounded by a wide array of trendy eateries, creating an ideal environment for work-life balance and convenience.

Come enjoy the journey with us and become a Cove Superstar!

Job Title: Regional Performance Marketing Specialist

Job-Type: Full time

Reports To: Senior Performance Marketing Manager

Location: Jakarta

What you’ll be doing:

Campaign Management

• Plan, execute, and optimize paid advertising campaigns across Google Ads (SEM, PMAX, Display), Meta Ads, TikTok Ads, and Apple Ads
• Manage App Acquisition campaigns across platforms including Google UAC, Meta App Campaigns, TikTok App Ads, and Apple Search Ads
• Explore and test emerging or alternative platforms beyond the core stack whenever the opportunity arises
• Handle end-to-end campaign setup, budget allocation, bidding strategy, and performance monitoring independently
• Oversee campaigns across Indonesia market and regional markets including Korea

Analytics & Reporting

• Analyze campaign performance data and generate actionable insights to improve ROI
• Build and maintain performance reports and dashboards for weekly and monthly reviews
• Conduct deep-dive analysis on key metrics including CAC, CVR, CPC, ROAS, CPI, and conversion funnel performance
• Identify trends, anomalies, and opportunities across platforms and markets

Technical Execution

• Independently manage tracking setup including Google Tag Manager, conversion tracking, pixel implementation, and app attribution tools
• Troubleshoot technical issues related to tracking, attribution, and campaign delivery across web and app
• Work with audience segments, Customer Match, and remarketing strategies
• Conduct A/B testing on creatives, landing pages, and audience targeting

Growth & Strategy

• Develop and execute growth strategies to scale digital performance across markets
• Proactively identify and test new channels, platforms, and ad formats to diversify acquisition sources
• Stay up-to-date with platform updates, algorithm changes, and digital marketing trends
• Contribute to budget planning and forecasting based on performance data

Collaboration

• Work closely with creative, content, and product teams to align campaign assets with business objectives
• Collaborate with regional teams and stakeholders to ensure campaign alignment across markets
• Communicate campaign performance and insights clearly to non-technical stakeholders

What makes you a great fit:

• 3+ years of hands-on experience in performance marketing or paid digital advertising
• Proven experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, and Apple Ads
• Hands-on experience with App Acquisition campaigns (UAC, Meta App, TikTok App, or Apple Search Ads)
• Experience exploring and running campaigns on alternative or emerging platforms beyond the core stack
• Experience managing multi-market campaigns, preferably in Southeast Asia or Northeast Asia
• Strong analytical skills with the ability to interpret complex data and draw actionable conclusions
• Technically proficient, able to independently set up, troubleshoot, and optimize campaigns without relying on external support
• Proficient in Google Analytics (GA4), Looker Studio, or similar analytics tools
• Strong understanding of conversion tracking, attribution models, and marketing funnels across both web and app
• Excellent communication and collaboration skills