Regional Marketing Manager - Mongolian speaker

JustMarkets

Apply to this job
Central Asia Until 8/22/2026 4+ years exp First posted March 31, 2026 Last posted March 31, 2026
Job description

Responsibilities

  • Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
  • Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment 
  • Develop quarterly marketing plans for locally relevant strategies for Mongolia and its client community
  • Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
  • Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities
  • Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns

Requirements

  • 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
  • Expertise in organic and partnership-driven acquisition in Mongolia or Southeast Asia
  • Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
  • Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
  • Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
  • Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
  • Native Mongolian and fluent in business English for daily communication with the cross-regional teams
  •  

Will be a plus

  • Strong background in sourcing, auditing, and closing complex deals with Mongolian influencers, financial bloggers, media contacts and local partners
  • Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
  • Knowledge of financial advertising compliance in Mongolia
  • Familiarity with AI and automation tools to support content and campaign production

We offer

  • Working for a dynamically growing company
  • 15 paid vacation days per year
  • 10 paid sick leave days per year
  • 10 days for floating public holidays
  • Medical budget
  • Opportunity to work remotely
  • Professional education budget
  • Language learning budget
  • Wellness budget (gym membership, sports gear and related expenses)
About this role

Summary

Lead regional marketing efforts, manage budgets, develop strategies, and coordinate with global teams.

Job title

Regional Marketing Manager - Mongolian speaker

Experience level

4+ years

Minimum experience

4+ years exp

Industry

fintech

Location requirements

remote allowed, based in Central Asia

Salary

Not specified

Management role

Yes

Skills & keywords

Required skills

marketingteam managementbudget managementanalytics toolsfluency in Mongolian and English

Preferred skills

influencer sourcingmobile attribution platformsfinancial advertising complianceAI and automation tools

Specializations

brand buildinginfluence marketingPRcommunity growthperformance marketing
Locations

Structured locations inferred from the posting.

Unknown location

Remote
Related searches