Regional Manager - Dubai

Purpose of the position

The Regional Manager at Pernod Ricard is responsible for driving sales and brand visibility across the designated region while embodying our unique culture and values.

Main responsibilities and tasks

Distributor Management

· Forge strong partnerships with local distribution partner to ensure optimal product representation.

· Implement creative marketing strategies tailored to regional tastes and preferences.

· Collaborate with Marketing and Trade Marketing teams in the development of brand campaigns for On-Trade, Off-Trade & e-Commerce channels.

Drive Sales Growth

· Analyze sales data to identify trends and opportunities for growth.

· Establish the channel & portfolio strategy, objective and schedules; oversee customer segmentation and distribution plans; assess, design, manage, monitor and optimize contracts, pricing and trade terms to drive profitability and sustainable growth.

· Lead a team of sales professionals to achieve and exceed sales targets across the region.

· Motivate and coach direct reports, share knowledge and provide leadership solutions.

· Monitor and evaluate performance, recommend promotion, bonus and competency assessment gradings in order to secure a committed and efficient team

Sales Forecasting & Reporting

· Manage the sales forecast process in collaboration with internal & external stakeholders to deliver sustainable business growth.

· Provide backup rationale for monthly reports (sales volume, CBM, competitor movements) to Commercial Director.

Foster a Unified Team Culture

· Cultivate a culture of connectivity and collaboration among team members across borders.

· Encourage open communication and the sharing of best practices within the team.

· Promote a spirit of conviviality and fun in team activities and engagements.

Innovate and Adapt

· Identify and leverage market trends to innovate product offerings and sales strategies.

· Welcome unexpected challenges as opportunities for growth and transformation.

· Encourage team members to propose and explore new ideas that align with our brand values.

Engage with Local Communities

· Build relationships with local stakeholders and communities to enhance brand reputation.

· Participate in community events to promote our commitment to social responsibility.

· Support initiatives that align with our grounded values and commitment to sustainability.

Qualifications

Education: Bachelor's degree in Business Administration, Marketing, or a related field is required.

Experience: A minimum of 5 years’ experience in sales & distributor management, preferably in the UAE beverage or FMCG sector.

Capabilities:

· Authentic in leadership style

· Collaborative and inclusive

· Results-oriented

· Innovative thinker

· Socially responsible

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