Publisher Partner Manager, Learning & Lifestyle - TikTok Operations (Los Angeles)

Description

The Emerging Verticals team builds and scales programs that grow high-quality content supply across TikTok's content categories in North America. Our work sits at the intersection of platform strategy, content growth, and product adoption—helping creators and publishers expand their presence, build sustainable content strategies, reach new audiences, and grow their impact on TikTok.

About the Role
We are looking for a Publisher Partner Manager to manage and grow a portfolio of strategic publisher accounts across key content verticals.

You will serve as the primary point of contact for your publisher portfolio, owning partner relationships end-to-end and helping publishers develop effective content strategies, grow their audiences, increase platform engagement, and deepen their partnership with TikTok.

This role combines strategic account management, publisher development, content strategy, and cross-functional execution. You will work closely with publishers to understand their business priorities, editorial strategies, audience development goals; identify growth opportunities; drive adoption of platform products and programs; and translate TikTok's strategic priorities into actionable plans for publisher partners.

The ideal candidate has experience managing publishers, media organizations, or strategic content partners and understands the evolving digital media ecosystem, publisher business models, audience development strategies, and content distribution across digital platforms.

Responsibilities
- Manage and grow a portfolio of strategic publisher accounts, serving as the primary point of contact and trusted strategic advisor.
- Own publisher relationships end-to-end, including partner identification, onboarding, account planning, performance reviews, growth strategy, and long-term engagement.
- Develop publisher-specific growth strategies that help partners increase high-quality content supply, grow audiences, improve engagement, and expand their presence on TikTok.
- Understand publishers' business models, editorial strategies, content operations, organizational structures, and strategic priorities to identify opportunities for deeper platform collaboration.
- Conduct regular business reviews and strategic planning sessions with publisher partners to evaluate performance, align on priorities, and develop joint growth plans.
- Drive adoption of TikTok products, programs, and strategic initiatives across publisher accounts.
- Analyze publisher performance, content trends, and audience insights to identify growth opportunities, performance gaps, and actionable recommendations.
- Identify, develop, and scale high-potential publisher accounts that can serve as showcases for high-quality content and best practices within their respective content categories.
- Build relationships with key stakeholders across publisher organizations, including editorial, audience development, social media, content strategy, partnerships, and executive leadership teams.
- Partner cross-functionally with Product, Creator Operations, Marketing, Comms, and other internal teams to represent publisher needs and execute strategic initiatives.
- Gather structured publisher feedback and industry insights to inform product development, platform strategy, and operational priorities.
- Develop scalable publisher management frameworks, playbooks, and best practices that improve account management efficiency and publisher outcomes.
- Monitor trends across digital media, publishing, social platforms, and the broader content ecosystem to identify emerging opportunities and potential strategic partnerships.

Requirements

Minimum Qualifications
- 5+ years of experience in publisher partnerships, partner management, strategic account management, business development, digital media, content partnerships, or related fields.
- Demonstrated experience managing publishers, media organizations, strategic content partners, or enterprise accounts.
- Strong understanding of the digital media ecosystem, publisher business models, editorial operations, audience development, and content distribution strategies.
- Proven ability to develop account strategies, identify growth opportunities, and drive measurable partner outcomes.
- Experience using data and performance insights to develop actionable recommendations and influence partner strategies.
- Strong communication, relationship management, negotiation, and stakeholder management skills.
- Ability to manage complex partner relationships and operate effectively in a fast-paced, cross-functional, and evolving environment.

Preferred Qualifications
- Experience working directly with publishers, media companies, digital-native media organizations, or content platforms.
- Existing relationships within the North American publisher and digital media ecosystem.
- Experience developing joint business plans, conducting strategic business reviews, and managing senior external stakeholders.
- Understanding of publisher monetization models, content distribution strategies, audience growth, and platform partnerships.
- Experience collaborating with Product, Marketing, Comms, and Operations teams to launch and scale partner initiatives.