Product Marketing Specialist

• Lead end-to-end marketing campaign planning and execution for Sumerge’s Digital Experience and Modernization offerings.
• Develop and implement multi-channel campaigns across digital, social, events, PR, and partner ecosystems.
• Manage content strategy and production — case studies, whitepapers, videos, brochures, and success stories.
• Drive thought leadership and PR initiatives to position Sumerge as a regional authority in digital transformation.
• Build and maintain GTM playbooks, product messaging, and positioning frameworks aligned with business priorities.
• Collaborate with Product and Delivery teams to translate technical capabilities into market-ready value propositions.
• Partner with Sales and Presales to develop enablement tools (sales decks, battlecards, one-pagers, playbooks).
• Plan and execute executive events, webinars, and customer showcases that highlight modernization outcomes.
• Manage marketing performance dashboards, track ROI, and optimize campaigns based on analytics.
• Oversee regional alignment of campaigns across Egypt, UAE, KSA, Qatar, and GCC markets.
• Ensure brand consistency and storytelling quality across all internal and external touchpoints.
• Stay informed on market trends, competitors, and modernization technologies to refine strategy and messaging.

Requirements

• Bachelor’s degree in Marketing, Business, or Communications.
• 4- 7 years of experience in product or campaign marketing within IT, SaaS, or digital transformation environments.
• Proven experience in campaign planning, execution, and performance analysis.
• Proficiency with marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager).
• Strong analytical skills with the ability to interpret campaign data and optimize accordingly.
• Excellent written and verbal communication skills in English (Arabic is a plus).
• Highly organized, detail-oriented, and comfortable managing multiple concurrent campaigns.