Product Marketing Manager (Travel) - TikTok Local Services

Description

"TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses", Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth."

1. Own day-to-day product operations and program management for TTLS's C-side Hotel & Travel products; partner with Product, Design, and Data to build and land consumer-facing capabilities that improve booking conversion and scale the business.
2. Act as the core bridge between business and product — embed with users and frontline teams, surface and structure real pain points across search, detail, booking, and post-booking, and translate complex business scenarios into clear, effective product solutions.
3. Own the end-to-end launch of new C-side features and key projects — define the GTM strategy and multi-region roll-out plan, manage the overall timeline, and ensure high-quality delivery of key milestones.
4. Establish a robust user experience and feedback loop — systematically collect VoC, UX defects, and competitive benchmarks across the full consumer funnel; stay tightly aligned with Product to drive continuous iteration.
5. Codify methodology and best practices for C-side product operations; build the product health dashboard and evaluation framework (conversion, retention, NPS, complaint rate); use data and business insight to drive growth.

Requirements

Minimum Qualifications
- Bachelor's degree with 5+ years of internet product operations or program management experience.
- Fluent English across reading, writing, listening, and speaking, usable as a daily working language.

Preferred Qualifications:
- C-end internet product experience (Travel, OTA, e-commerce, content, lifestyle) preferred.
- Solid end-to-end product operations capability; proven track record of leading complex new-feature GTM and large-scale programs; strong business judgment on business trajectory, competitive landscape, and market dynamics.
- Deep sensitivity to C-end conversion mechanics (landing page, pricing display, payment, A/B testing); strong data sensitivity, and interpret funnel data.
- Excellent stakeholder management with the ability to manage conflict and drive alignment across teams.
- Able to clarify ambiguous problems, frame them broadly, and answer with structured logic.
- Willing to stay close to the frontline; pragmatic, truth-seeking, with strong self-drive (Strong Ownership), accountability, and empathy.