Product Marketing Manager
SD Guthrie Berhad
Apply to this jobWe value our people and encourage everyone to grow professionally. If you think this opportunity is right for you, we encourage you to apply!
Job Description:
Key Responsibilities
1. Product Marketing Strategy & Portfolio Management
- Develop and execute global marketing strategies and annual plans for assigned B2B and B2C product categories
- Manage the full product lifecycle: innovation, positioning, launch, growth, and optimisation
- Define value propositions, messaging, and differentiation strategies
2. B2B Marketing & Customer Engagement
- Lead B2B marketing programmes for customer acquisition, retention, and value creation
- Develop differentiated solutions and positioning for industrial and institutional customers
- Produce customer-facing assets (technical decks, application concepts, sales toolkits)
3. B2C / Consumer Product Marketing
- Drive brand and product campaigns across digital, retail, and channel platforms
- Ensure consistency in brand positioning, storytelling, and consumer engagement.
4. Cross-Business Unit Marketing Support
- Provide marketing support to NBPOL, Minamas, and other SD Guthrie business units
- Support market entry, product launches, and commercialisation aligned with group branding and sustainability narratives
5. Market Intelligence, Launch & Performance Management
- Lead market research, competitor analysis, and customer insight generation
- Execute go-to-market plans with R&D, sales, and operations
- Track KPIs such as revenue growth, margins, market share, campaign ROI, and customer engagement
Job Requirements
Education / Professional Qualification
- Bachelor’s Degree in Marketing, Business, or related field
- MBA or postgraduate qualification is an added advantage
Professional Experience
- Minimum 6–10 years in product marketing, category marketing, or related roles
- Proven exposure to both B2B and B2C marketing environments
- Preferred industry experience: FMCG, agribusiness, oleochemicals, or food ingredients
- Strong track record in product launches and portfolio management
To apply, please submit your resume and cover letter outlining your interest for this role.
Summary
Develops marketing strategies, manages product lifecycle, and drives customer engagement for B2B and B2C.
Job title
Product Marketing Manager
Experience level
6+ years
Minimum experience
6+ years exp
Industry
fmcg
Location requirements
Both onsite in Ara Damansara, Malaysia, with no remote work needed.
Salary
Not specified
Management role
No
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
Selangor, Desa Kuala Garing, 48200 Rawang, Selangor, Malaysia