Product Marketing Manager
Avalanche Studios Group
Apply to this job Stockholm hybrid Until 8/22/2026 First posted March 5, 2026 Last posted March 5, 2026
Job description
The position:
We are looking for a motivated and experienced Product Marketing Manager to join our team. This is a critical role responsible for driving the marketing strategy and execution for our DLC launches and supporting the Go-to-Market (GTM) plans. This role requires a deep understanding of PC and console game marketing, excellent cross-functional collaboration skills, and a passion for our products!
What you'll do:
- Develop and implement comprehensive marketing campaigns to drive awareness, engagement, and sales for each DLC launch. Identify target audiences, key messaging, and marketing channels to maximize campaign effectiveness.
- Manage the campaign budget, ensuring optimal allocation of resources across various initiatives.
- Oversee the quality of marketing assets, including trailers, gameplay videos, social media content, and website updates.
- Collaborate closely with internal teams (PR, Community, Art, Development, Partnership) and manage external agencies to ensure alignment on marketing objectives.
- Establish and track KPIs to measure campaign performance and identify areas for improvement.
Who you are:
- A strategic thinker with strong project leadership and operational excellence.
- Proven experience orchestrating large, multi-team, multi-channel marketing campaigns.
- Comfortable working with fast-paced timelines and high business impact.
- Strong communication skills to be comfortable with driving alignment across senior stakeholders and complex environments.
- Has a passion for storytelling, creative development and players.
- Experience bringing individuals and teams together to solve problems.
- Experience from working with PC and console games.
Note: Research shows under-represented groups in the industry might not apply to a job if they don’t check off every requirement. At Avalanche, we’re more about your drive to learn and interest in tackling challenges than what’s on your resume! So don’t stress if you don’t tick every box— shoot us your application anyway! Diverse opinions and different experiences are what make our teams so great, not itemized lists of qualifications.
The Stockholm location
Our Stockholm office is situated in Södermalm, the beating heart of the city’s game industry. It’s a physical representation of our games – the lush vegetation of Just Cause and theHunter: Call of the Wild meets corroded metal straight out of Mad Max. Our hybrid model requires you to be in the office on Mondays, Tuesdays, and Thursdays to foster collaboration and creativity.
Our values
At Avalanche Studios Group, we create worlds beyond limits. But that’s not exclusive to our games, so we’re committed to developing a diverse and inclusive workplace. All Avalanchers have a shared responsibility to create an open work environment where everyone is treated equally and respectfully. Being part of our world is not contingent on your heritage, your gender, or sexual orientation. It’s all about your passion and creativity.
How to apply
To apply for this position, please register below and provide your CV in English. We review applications continuously. All further studio-related information is provided under a non-disclosure agreement.
At Avalanche Studios Group we're always on the lookout for talented individuals to join our passionate team, but please note that relocation assistance is not available for this role.
About this role
Summary
Develop and execute marketing campaigns for DLC launches, collaborating across teams, and analyzing KPIs.
Job title
Product Marketing Manager
Experience level
not specified
Industry
software
Location requirements
Stockholm, hybrid work (onsite Mon, Tue, Thu)
Salary
Not specified
Management role
No
Skills & keywords
Required skills
campaign developmentcollaborationcommunicationproject leadershipperformance analysis
Preferred skills
storytellingmultichannel marketingfast-paced environment
Specializations
game marketingcampaignsplayer engagementstorytelling
Locations
Structured locations inferred from the posting.
Stockholm, Sweden
Hybrid City