Product Marketing Lead, GTM - Branding (Ad-Sales)

Description

About the team:
The PSO team (Product Solutions & Operations) is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Product Marketing Lead (what we call Product Solutions & Operations Lead) who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments. This role will partner closely with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact.

Responsibilities
- Identify opportunities to drive adoption of TikTok ad products that enhance the native experience and meet client objectives.
- Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
- Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
- Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
- Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.

Requirements

Minimum Qualifications
- Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
- Strong track record of influencing product teams, executive leadership, and cross-functional partners.
- Demonstrated adaptability and ability to thrive in fast-paced or startup-like environments.
- Comfortable engaging with both technical and business stakeholders at all levels.
- Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
- Quick learner with strong judgment, creativity, and strategic thinking.
- Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.

Preferred Qualifications:
- 5+ years of experience in performance advertising or ecommerce.
- Experience with global product-led growth initiatives scaling from launch to more than $100M in revenue