Product Marketing Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

About the Role

We’re seeking freelance Product Marketing consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who thrive at the intersection of product, marketing, and sales—bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products.

Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.

Responsibilities

• Develop and refine product positioning, messaging, and value propositions

• Lead or support go-to-market (GTM) strategy and execution for new product and feature launches

• Partner with product, growth, and sales teams to align on strategy and priorities

• Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies

• Build and execute sales enablement materials to support revenue teams

• Plan and support webinars, product launches, and other demand generation initiatives

• Conduct market, customer, and competitive research to inform strategy

• Identify opportunities to improve conversion, adoption, and overall product-market fit

Requirements

• Strong foundation in product marketing across B2B, B2C, or both

• Experience owning or contributing to GTM strategy and execution

• Ability to translate complex product concepts into clear, compelling messaging

• Comfort working cross-functionally with product, sales, and marketing stakeholders

• Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy

• Analytical mindset with the ability to use insights to inform decisions

• Adaptability and comfort working across different industries, products, and team structures

• Strong communication and storytelling skills

Nice to Have

• Experience working with early-stage startups or high-growth tech companies

• Familiarity with PLG (product-led growth) or sales-led motions

• Experience supporting both strategic planning and hands-on execution