Product Analyst
Join Plata’s team
Apply to this jobMarketing team:
We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows — reducing manual work and improving how we make decisions on media investment.
This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation.
Challenges that await you:
- Build TV attribution models (uplift, time-series, conversion windows)
- Integrate offline/online media spend with conversion data
- Analyse incremental media impact, saturation effects, and A/B test results
- Automate ingestion from media platforms, research providers, and dashboards
- Build ETL pipelines using SQL and Python
- Build executive and operational dashboards (Looker Studio / Tableau / Power BI)
- Standardise marketing KPIs and translate data into clear narratives for non-technical audiences
- Automate budget tracking, investment reconciliation, and agency monitoring
- Build internal AI agents for automated reporting, campaign QA, and performance monitoring
What makes you a great fit:
- 1.5–3 years in Marketing, Data, or Growth Analytics
- Strong SQL — mandatory (joins, window functions, query optimisation)
- Hands-on Python (pandas, APIs, ETL workflows)
- Structured thinker with business sense
- Basic statistics knowledge
- Advanced English level
Our ways of working:
- Innovative Spirit: A commitment to creativity and groundbreaking solutions.
- Honest Feedback: valuing open, transparent communication.
- Supportive Team: a strong, collaborative community.
- Celebrating Achievements: recognizing our wins together.
- High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.
Summary
Build data pipelines, dashboards, and models for marketing insights and automation.
Job title
Product Analyst
Experience level
1.5–3 years
Minimum experience
1+ years exp
Industry
finance
Location requirements
Mexico, remote work allowed
Salary
Not specified
Management role
No
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
Mexico