Principal Product Marketing Manager

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!

Job Title: Principal Product Marketing Manager

Location: Remote - US

About OutSystems:
OutSystems is the leading AI-powered low-code platform, empowering organizations to build modern, scalable applications faster and with less complexity. Leveraging cutting-edge technology, including generative AI, OutSystems transforms the software development lifecycle (SDLC), enabling businesses to innovate and thrive in the digital era.

Job Summary:
As a Principal Product Marketing Manager, you will play a key role in driving the success of our platform by supporting core product marketing initiatives, including ideal customer profiles (ICP), product positioning, messaging, competitive intelligence, sales enablement tools, and go-to-market activities. You’ll work closely with product management, sales, marketing, and customer success teams to align on product strategy and ensure successful adoption and growth. This role requires hands-on experience in enterprise tech product marketing, strong communication skills, and a passion for solving the challenges of modern software development.

Responsibilities:

Positioning & Messaging

• Develop and refine product positioning and messaging that resonate with IT leaders, developers, LOB leaders, and enterprise decision-makers.

• Ensure consistent messaging across all internal and external channels.

• Support sales teams’ command of message in partnership with Sales Enablement.

Go-to-Market Execution

• Contribute to go-to-market (GTM) planning and execution for new product launches and updates.

• Partner with sales enablement teams to create compelling materials, including presentations, datasheets, battle cards, and case studies.

• Work with sales and marketing to support successful routes to market and sales strategies.

Market Insights & Competitive Intelligence

• Conduct market research to understand customer needs, market trends, and competitive dynamics.

• Assist in developing competitive positioning strategies to differentiate OutSystems from key competitors.

• Equip sales and marketing teams with actionable insights to differentiate OutSystems in the marketplace.

Cross-Functional Collaboration

• Collaborate with product management to align marketing strategies with the product roadmap.

• Partner with demand generation, analyst relations, and corporate communications to drive awareness, pipeline growth, and won business.

Metrics & Reporting

• Track, analyze, and report on key product marketing metrics to measure the effectiveness of campaigns and initiatives.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field; MBA a plus.

• 8+ years of experience in product marketing in enterprise software or SaaS, preferably with experience in the software development or low-code space or marketing to IT/Development professionals.

• Demonstrated ability to craft compelling narratives and translate technical features into business value.

• Experience in competitive positioning and differentiation in a crowded market.

• Experience working with sales teams to develop enablement materials and drive alignment.

• Excellent communication and presentation skills.

• Comfortable representing the business at industry events.

• Analytical mindset with a focus on data-driven decision-making.

• Solid understanding of demand generation and sales cycles, and how product marketing work feeds into demand gen funnel optimizations.

What We Offer:

• Competitive compensation and benefits.

• Opportunity to make an impact at a market-leading, innovative tech company.

• Collaborative and inclusive work environment.

• A chance to shape the future of low-code and enterprise software development.

Join OutSystems and help reshape how the world builds software!

Join us in disrupting the status quo of the low-code market, we give you the power to "Ask Why", you give our customers the power to innovate through software!