Personal Banking & CRM Manager

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of AVP - CRM.

Principal responsibilities

CLCM and product LCM oversight

• Support CLCM across all propositions/ channels/ products in AMH WPB with a primary focus on customer activation and relationship deepening, driving customers from perfect onboarding to grow along vintage to become engaged customers and use HSBC as main bank.

CRM demand management

• Support CRM demand management to ensure business demand prioritisation is based on strategic intent to maximize CLCM impact
• Socialise the performance results and share best practices with product teams for continuous optimisation

Innovation projects

• Support the delivery of innovation projects such as GenAI PWS chatbot capability, etc.

Customer outcomes

• Create exceptional value for customers by elevating personalised messaging to support customer needs along the wealth building journey.

Requirements

• Excellent understanding of wealth and personal banking products on top of digital commercialisation, with strong business focus in customer propositions and segmentation
• Possesses relevant retail banking experience at project/product owner level preferred
• Understanding of Hong Kong retail banking market and mainland China strategic market
• Hands on experience in managing projects of high complexity, with strong planning, organization, problem-solving skills and attentiveness to details
• Strong commercial acumen - ability to link data to business and customer outcomes
• Great sense of ownership; excellent relationship building and senior stakeholder management skills including an ability to operate in a complex, matrix driven environment

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritised.

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.