Personal Assistant to GM

Nestled on the Gulf of Thailand’s captivating coastline, SO Sofitel Hua Hin stands as Hua Hin’s most distinctive 5-star hotel in Cha-Am, north to Hua Hin, just a short 2.5-hour drive from Bangkok, this luxury beachfront resort offers chic design with 100 rooms and 8 villas, including private pool villas.

A luxury private beachfront experience in Hua Hin defines the experience, with soft sand underfoot, tranquil shoreline walks, and the calming sound of waves creating a sense of effortless escape. Playful artwork, contemporary architecture, exclusive accommodations, exceptional dining, and a curated selection of activities complete a refined seaside destination for couples and families.

We are currently seeking a highly organized and proactive Personal Assistant to provide direct support to our General Manager. This role is key to ensuring the GM’s schedule and responsibilities are managed effectively in a fast-paced, dynamic environment.

Key Responsibilities:

• Manage the GM’s daily calendar, schedule appointments, and coordinate meetings

• Draft, review, and manage internal and external communications

• Prepare reports, presentations, and documents as needed

• Track tasks, deadlines, and follow-ups across departments

• Maintain confidentiality and handle sensitive information with discretion

• Serve as a liaison between the GM and internal teams or external partners

• Assist with event planning, project coordination, and operational support

Requirements:

• Prior experience as a personal assistant or executive assistant preferred

• Excellent time management and multitasking skills

• Strong verbal and written communication in English (Arabic is a plus)

• High proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)

• Discretion, professionalism, and a proactive attitude

• Familiarity with the travel or hospitality industry is a strong advantage