Performance Max (PMAX) Specialist

GrowthAssistant is currently looking for a Performance Max (PMAX) Specialist to join our team. In this role, you will manage and optimize Google Ads campaigns, with a strong focus on Performance Max (PMAX). This role involves leveraging data-driven strategies to maximize ROI, enhance targeting, and improve overall campaign performance.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

Growth Assistant benefits include:
🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities

The Schedule:

• 9:00 AM to 5:00 PM EST/CST

Core Tasks:

• Set up and manage Performance Max (PMAX) campaigns, including uploading and organizing ad assets.
• Provide audience signals (e.g., customer lists, website visitors) to optimize automated targeting.
• Utilize advanced bidding strategies (Target CPA, Target ROAS, Maximize Conversion Value) to drive results.
• Implement deep links and UTM parameters to ensure accurate tracking and analytics.
• Monitor, troubleshoot, and optimize campaigns to address performance or budget issues effectively.

Must-Have Qualifications:

• 2+ years of experience managing Google Ads campaigns, particularly Performance Max (PMAX).
• Proficiency in budget and bidding strategies such as Target CPA, Target ROAS, and Maximize Conversion Value.
• Experience with deep links and UTM parameters for effective tracking and optimization.
• Strong analytical skills using Google Ads reporting tools, with the ability to derive actionable insights.
• Familiarity with Google Merchant Center and its integration for eCommerce campaigns.

The Compensation:

• ₱55,000 to ₱85,000/month