Performance Marketing Specialist - Meta Ads

About the Role

We’re looking for a Meta Ads Specialist to join our Performance Marketing team. In this role, you’ll be responsible for managing and optimizing our Facebook and Instagram campaigns to drive customer acquisition, leads, and subscriptions.

Key Responsibilities:

• Set up, manage, and optimize campaigns across Facebook and Instagram.
• Build and manage different audience types, including prospecting, retargeting, and lookalike audiences.
• Monitor campaign performance and make regular optimizations to improve results.
• Manage advertising budgets and make sure spending is aligned with campaign goals.
• Test different audiences, creatives, ad formats, and messaging to find the best-performing combinations.
• Work closely with the creative and content teams to develop and test new ad creatives.
• Analyze campaign data and identify trends, opportunities, and areas for improvement.
• Track the user journey from ad engagement to website visits, registrations, and subscriptions.
• Monitor key metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.
• Scale successful campaigns while maintaining efficient acquisition costs.
• Prepare regular performance reports and share insights with the team.
• Stay up to date with Meta Ads updates and the latest paid social trends.

Requirements

Requirements:

• 2+ years of experience managing Meta Ads campaigns.
• Hands on experience with Facebook Ads Manager and Instagram advertising.
• Good understanding of audience targeting, prospecting, retargeting, and lookalike audiences.
• Experience with campaign optimization, budget management, and scaling.
• Good understanding of paid social metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.
• Experience with A/B testing and analyzing creative performance.
• Strong analytical and data-driven mindset.
• Ability to understand campaign performance and take the right actions based on data.
• Good communication and teamwork skills.
• Ability to work in a fast-paced, target-driven environment.

Preferred Qualifications:

• Experience in EdTech, SaaS, e-commerce, or subscription-based businesses.
• Experience working with lead generation or subscription funnels.
• Familiarity with Meta Pixel and conversion tracking.
• Experience with GA4 or other marketing analytics tools.
• Basic knowledge of CRO and landing page optimization is a plus.

Benefits

• Competitive salary.

• Flexible hybrid working model.

• Medical insurance.

• Social insurance.

• A collaborative and supportive work environment.

• Opportunities for learning and professional growth.