Performance Marketing Specialist - Google Ads Specialist

About the Role

We’re looking for a Google Ads Specialist to join our Performance Marketing team. In this role, you’ll be responsible for managing and optimizing our Google Ads campaigns to drive quality traffic, leads, and subscriptions.

Key Responsibilities:

• Set up, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.
• Conduct keyword research and build relevant audience targeting strategies.
• Monitor campaign performance and make regular optimizations to improve results.
• Manage campaign budgets and make sure spending is aligned with performance goals.
• Track key metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.
• Analyze campaign data and identify areas for improvement and growth.
• Test different ad copies, audiences, and campaign strategies to find what works best.
• Work with the creative and content teams to improve ad performance.
• Monitor conversion tracking and make sure campaign data is accurate.
• Use tools such as GA4 and GTM to track conversions and understand user behavior.
• Identify opportunities to scale successful campaigns while maintaining good performance.
• Prepare regular reports and share key insights with the team.
• Keep up with Google Ads updates and the latest performance marketing trends

Requirements

• 2+ years of experience managing Google Ads campaigns.

• Hands on experience with Google Search Ads, Display Ads, YouTube Ads, and/or Performance Max.

• Good understanding of PPC, keyword research, targeting, bidding, and campaign optimization.

• Experience using GA4 and GTM.

• Strong analytical skills and a data driven mindset.

• Experience managing paid media budgets.

• Good understanding of performance marketing metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.

• Experience with A/B testing and campaign optimization.

• Good communication and problem-solving skills.

• Ability to work in a fast paced environment.

Preferred Qualifications:

• Experience in EdTech, SaaS, e-commerce, or subscription based businesses.
• Experience working with lead generation or subscription funnels.
• Google Ads certification is a plus.
• Basic knowledge of CRO and landing page optimization is a plus.

Benefits

• Competitive salary.

• Flexible hybrid working model.

• Medical insurance.

• Social insurance.

• A collaborative and supportive work environment.

• Opportunities for learning and professional growth.