Performance Marketing Specialist

This role is for one of the Weekday's clients

Salary range: Rs 700000 - Rs 1100000 (ie INR 7 - 11 LPA)

Min Experience: 3+ years

Location: Bengaluru
JobType: full-time

We are looking for a results-driven Performance Marketing Specialist with 3–9 years of experience in planning, executing, and optimizing digital marketing campaigns across multiple paid channels. The ideal candidate is highly analytical, data-driven, and passionate about driving measurable business growth through customer acquisition, lead generation, and revenue optimization.

In this role, you will be responsible for developing performance marketing strategies, managing advertising budgets, optimizing campaign performance, and collaborating with cross-functional teams to achieve business objectives. You should have a strong understanding of digital advertising platforms, conversion optimization, attribution models, and campaign analytics.

Requirements

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid media channels.
• Develop and implement customer acquisition strategies focused on maximizing ROI, ROAS, and conversion rates.
• Monitor campaign performance daily and optimize bidding strategies, audience targeting, creatives, and landing pages.
• Analyze campaign data and generate actionable insights using analytics tools to improve performance and reduce customer acquisition costs.
• Conduct keyword research, audience segmentation, competitor analysis, and A/B testing to maximize campaign effectiveness.
• Manage advertising budgets efficiently while ensuring optimal allocation across channels.
• Work closely with content, design, product, and sales teams to create high-performing marketing campaigns.
• Track user journeys, attribution models, and funnel performance to identify opportunities for growth.
• Create detailed performance reports and dashboards, presenting campaign outcomes and strategic recommendations to stakeholders.
• Stay updated with industry trends, emerging advertising platforms, privacy regulations, and best practices in digital marketing.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3–9 years of hands-on experience in Performance Marketing with proven success in managing paid digital campaigns.
• Strong understanding of customer acquisition strategies, conversion funnels, and digital marketing metrics.
• Experience handling significant advertising budgets with a focus on maximizing ROI.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong communication and stakeholder management abilities.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Must-Have Skills

• Performance Marketing
• Google Ads
• Meta Ads (Facebook & Instagram)
• Paid Search (PPC)
• Paid Social Advertising
• Campaign Optimization
• Conversion Rate Optimization (CRO)
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Keyword Research
• Audience Targeting & Segmentation
• A/B Testing
• Marketing Analytics
• ROI & ROAS Optimization
• Lead Generation
• Customer Acquisition
• Attribution Modeling
• Budget Management
• Data Analysis
• Performance Reporting

Good-to-Have Skills

• LinkedIn Ads
• Programmatic Advertising
• Display & Video Advertising
• Search Engine Optimization (SEO)
• Marketing Automation Platforms
• CRM tools such as HubSpot or Salesforce
• SQL or Advanced Excel for marketing analytics
• Looker Studio, Tableau, or Power BI
• Firebase or App Analytics
• Affiliate Marketing
• Email Marketing
• Mobile App Marketing
• Basic HTML/CSS knowledge
• AI-powered marketing tools and automation