Partnership Manager, Electronics & Home Living

Description

About Us
The Global Business Solutions (GBS) team is responsible for the advertising revenue growth of the TikTok business. Our team at TikTok helps to nurture and grow the market accounts by focusing on providing high touch point client service as well as education on TikTok advertising products and solutions, thereby supporting the clients achieve their goals for both performance and branding objectives. The team works closely with cross functional teams in providing the best solutions to the clients in terms of both product knowledge expertise as well as vertical insights.

Our GBS - Electronics & Home Living team works with leading brands across consumer electronics, home appliances, furniture, home improvement, and related categories. We provide strategic consultation and advertising solutions spanning branding, performance marketing, e-commerce, web conversion, lead generation, and online-to-offline business objectives. By combining industry expertise with TikTok's innovative products, we help advertisers unlock sustainable business growth on the platform.

Responsibilities
- Manage and grow a portfolio of Electronics & Home Living advertisers, serving as a strategic business partner to drive advertising revenue and long-term account growth.
- Build and maintain strong relationships with key stakeholders, including marketing teams, media agencies, digital teams, and senior decision makers.
- Develop a deep understanding of clients' business objectives, marketing challenges, and industry trends to recommend effective TikTok advertising solutions.
- Identify new business opportunities and expand share of wallet across branding, performance, web conversion, lead generation, app promotion, online-to-offline, and e-commerce advertising solutions.
- Drive revenue growth by developing annual, quarterly, and campaign-level growth strategies for assigned accounts as well as the whole industry/vertical
- Collaborate closely with cross-functional teams including Client Solutions Team, Product Strategy & Operations, Agency, Creative, and TikTok Shop teams to deliver holistic solutions to clients.
- Analyze account performance, market trends, and competitive landscape to generate actionable recommendations and business insights.
- Establish accurate revenue forecasting, pipeline management, and account planning processes to consistently achieve business targets.
- Represent TikTok in industry events, client engagements, and thought leadership initiatives.

Requirements

Minimum Qualifications
- Bachelor's degree or above in Marketing, Business, Advertising, Media, Communications, or related fields.
- 5+ years of experience in ad sales marketing and development
- Proven track record of achieving revenue targets and managing strategic client relationships.
- Strong understanding of digital advertising ecosystems, including branding and performance marketing.
- Experience collaborating with cross-functional stakeholders in a fast-paced environment.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Business proficiency in English and Vietnamese.

Preferred Qualifications
- Experience managing clients within Electronics, Consumer Electronics, Home Appliances, Home Living, Furniture, Retail, or related industries.
- Strong understanding of omnichannel marketing, e-commerce, web conversion, lead generation, and online-to-offline business models.
- Experience working in media agencies, advertising platforms, digital publishers, consulting firms, or technology companies.
- Familiarity with TikTok advertising solutions, including Branding Ads, Performance Ads, TikTok Shop Ads, Search Ads, Measurement, and Creative solutions.
- Strong analytical mindset with experience translating data into business recommendations.
- Self-starter with strong commercial acumen, problem-solving skills, and ability to thrive in a dynamic environment.