Paid Media Specialist

We are seeking a Paid Media Specialist to advise on and occasionally manage paid ads. The focus is growing audiences among Persian-Americans and U.S. film/cinephile communities.

This is a part-time freelance opportunity ideal for someone with experience with Instagram Reels, creator brands, audience building, and entertainment marketing.

Responsibilities

• Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio.
• Advise on targeting, budgets, and creative with a focus on Reels and short-form video.
• Occasionally launch and manage campaigns promoting films, trailers, and releases.
• Report on audience growth and engagement and recommend optimizations.

Requirements

• Senior experience running paid Instagram / Meta campaigns for creators or entertainment brands.
• Track record growing engaged creator accounts.
• Strong knowledge of the U.S. film industry.
• Hands-on with Instagram Reels and audience building (lookalikes, retargeting).
• Experience marketing to Persian-American or U.S. film/cinephile communities is a plus.