Paid Media Manager

Dolls Kill

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Oakland, CA hybrid Until 8/22/2026 First posted December 12, 2025 Last posted February 27, 2026
Job description
Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers, including some of the most influential personalities in music, art, pop culture, and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.
Our team is growing quickly, and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.

Requirements


    • Paid Media Strategy & Execution
  • Develop and manage paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), Pinterest, TikTok, and other relevant channels.
  • Plan, launch, monitor, and optimize campaigns to achieve ROAS, CPA, and revenue targets.
  • Build and maintain full-funnel campaign structures (prospecting, retargeting, retention).
  • Manage daily pacing, budgets, bid strategies, and audience performance.
    • Creative Testing & Optimization
  • Create and execute structured testing roadmaps (messaging, formats, hooks, creatives, audiences).
  • Partner with creative teams to brief ad concepts, analyze results, and refine winning themes.
  • Continuously identify new ad opportunities, placements, and creative angles.
    • Analytics & Reporting
  • Analyze campaign performance using platform dashboards, Google Analytics, and internal reporting tools.
  • Track key KPIs such as ROAS, CPA, CPC, CPM, CTR, LTV, and MER.
  • Produce weekly and monthly reports with actionable insights and recommendations.
  • Maintain experimental logs and testing documentation.
    • Cross-Functional Collaboration
  • Work closely with e-commerce, merchandising, creative, and brand teams to align marketing efforts with product and promotional calendars.
  • Provide forecasting support and performance expectations for new product launches and sales events.
  • Ensure landing pages and customer journeys align with campaign goals.
    • Budget Management
  • Manage monthly paid media budgets across all platforms with accuracy and efficiency.
  • Forecast spend and performance by channel and campaign type.
  • Adjust bids and budgets dynamically to maximize ROI.
    • Market Research & Innovation
  • Stay current with platform updates, industry trends, algorithm shifts, and best practices.
  • Identify new channels or beta opportunities to expand paid media reach.
  • Evaluate and test new tools, audiences, and automation strategies.

Qualifications

  • 2–4+ years of experience in paid media buying across Meta, Google, Pinterest, or similar platforms.
  • Proven track record of managing multi-channel ad budgets and hitting ROAS/CPA targets.
  • Strong analytical mindset with the ability to interpret data and make strategic decisions.
  • Experience with GA4, conversion tracking, attribution tools, and feed management preferred.
  • Excellent communication, organization, and problem-solving skills.
  • Ability to work in a fast-paced environment with rapid testing cycles.
  • E-commerce or DTC experience is highly preferred.

Compensation (from employer):
135000–155000 USD per year

About this role

Summary

Manage digital ad campaigns across platforms, optimize performance, analyze data, collaborate with teams.

Job title

Paid Media Manager

Experience level

2–4+ years

Industry

fashion

Location requirements

On-site in Oakland, CA, remote not specified.

Salary

135000–155000 USD per year

Management role

No

Skills & keywords

Required skills

paid media buyingGoogle AnalyticsROASCPMCPC

Preferred skills

e-commerceGA4attribution toolsfeed management

Specializations

paid mediacampaign managementdigital marketingad optimization
Locations

Structured locations inferred from the posting.

Oakland, CA, USA

On-site City
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