Online Marketing Manager, Display

Acme's growing team is seeking talented people to help build a service that helps people find and enjoy the world's premium content when, where and how they want it. If you're the kind of person who obsesses over details, thrives in a collaborative environment, and jumps at the opportunity to take on new challenges, Acme may be the place for you.
 
This hands-on, entrepreneurial role will be responsible for the overall execution and tracking of a significant portion of Acme’s digital advertising efforts. This position works closely with the broader marketing team, creative teams, and possibly external creative and digital marketing agencies. The ideal candidate has performance-based online marketing experience and a solid understanding of direct-response advertising and subscription business models. You should be very familiar with metrics like CLV, ARPU, and SAC.
 
Responsibilities

• Develop, execute and monitor effective online and mobile display (CPM, CPC, and CPA) campaigns
• Provide regular reporting and analysis on online marketing campaigns and key performance metrics
• Oversee the creation and trafficking of compelling and effective online creative
• Test creative effectiveness on an ongoing basis to optimize performance
• Work closely with marketing, product and finance teams to define online marketing strategy and track the performance and effectiveness of campaigns
• Coordinate display advertising campaigns with other search, video and social media marketing initiatives

Qualifications

• Demonstrated online marketing experience including display campaign development and performance analysis; experience with online and mobile search and video a plus
• Knowledge of online pricing structures (CPM, CPC, CPA, CPL) and media types (banners, skyscrapers, etc.)
• Strong understanding of and relationships with major display players and familiarity with top networks
• Analytical personality capable of distilling and translating raw data into actionable insights supporting short- and long-term strategic objectives
• Experience with RightMedia, Google Display Network, and other relevant ad and web analytics tools and services

Education
 
B.S. degree in marketing or related field; MBA a plus
 
Acme is an equal opportunity employer.