On trade Sr. Specialist

On Trade Sr. Specialist

At PMI, we’ve chosen to do something incredible. We’ve transformed our business and are building our future on one clear purpose—to deliver a smoke-free future.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Drive and ensure the consistent execution of the On Trade strategy across the Andean subcluster, ensuring brand equity measurement, experience design by segment/territory, budget control, and excellence in brand implementation (brand keep).

Your day-to-day:

• Cascade the 360° strategy to commercial teams through clear market, territory, and segment-specific guidelines.
• Ensure that the proposed On Trade engine and ecosystem effectively contribute to building brand equity.
• Identify new On Trade growth opportunities based on segmentation tiers.
• Analyze the evolution of the On Trade engine through a granular lens, identifying high-performing segments, new key accounts, and performance gaps.
• Design differentiated channel experiences by territory and consumer pyramid.
• Map business needs and develop clear agency briefs, including customer journeys, touchpoints, objectives, and constraints.
• Manage agency performance and ensure alignment with brand implementation standards and Content teams.
• Lead Brand Keep initiatives through field visits, mystery shopper follow-ups, and identification of deviations against the Picture of Success.
• Act as Budget Keeper by identifying efficiencies, proposing reinvestments, and developing action plans to support staff engagement and commercial priorities.
• Drive On Trade communications (FOMO, updates, and earned media under the WE model) while ensuring alignment with the relevant stakeholders.
• Design and implement special visibility initiatives and maximize opportunities associated with negotiated dates, activations, and partner benefits.
• Ensure timely inputs for Quarterly Business Reviews (QBRs), including macro plans for the next six months (M+6).