Omnichannel Lead, Walmart

B&G Foods North America

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Bentonville, AR Until 9/7/2026 3+ years exp H-1B sponsor history First posted July 9, 2026 Last posted July 9, 2026
Job description

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The Omnichannel Lead, Walmart plays a key role in driving B&G Food’s omnichannel growth and maximizing retail media performance for Walmart. This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect. The role requires a balance of technical precision, cross-functional collaboration, and strategic problem-solving to deliver best-in-class online experiences for consumers.

Responsibilities:

  • Retail Media Execution (20%): Responsible for media and search optimization, creative briefs and assets, and managing campaign performance to drive omnichannel growth.
  • New Item Setup (10%): Complete setup in Supplier One for all new items in a timely manner with accurate product and marketing information.
  • New Item Launch (15%): Develop and implement marketing support plans to launch new products with conversion driving and brand awareness tactics.
  • Performance Reporting & Optimization (15%): Lead post-program reporting, distilling learnings and recommending optimizations for future campaigns. 
  • Budget Management (10%): Manage annual and account-level shopper marketing budget, ensuring investment is strategically allocated across tactics and brands.
  • Program Planning (10%): Support Sales in the development of customer-facing marketing plans and post-program recaps.
  • Digital Content Creation (10%): Partner with Marketing, Digital Merchandising, and Flywheel Content Studio teams to create eCommerce optimized imagery, copy, and brand messaging.
  • Digital Catalog Maintenance (10%): Ensure digital shelf content is accurate, complete, and meets Walmart’s 95% content score requirement.

Experience, Skills, Education:

  • Bachelor's Degree required.
  • 3 years of experience in eCommerce, digital merchandising, or shopper marketing required.

  • Strong understanding of digital shelf content syndication, retailer requirements, and online conversion principles.

  • Proven ability to lead integrated shopper marketing programs from concept to execution.

  • Experience with Supplier One, Syndigo, Walmart Connect, and Scintilla preferred.

  • Excellent organizational, analytical, and communication skills.

  • Adaptable to a fast-paced, cross-functional environment.

Equal Employment Opportunity:
B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.
About this role

Summary

Lead digital content, campaigns, and online shelf content for Walmart platforms.

Job title

Omnichannel Lead, Walmart

Experience level

3+ years

Minimum experience

3+ years exp

Industry

food

Location requirements

Bentonville, AR; no remote work allowed

Salary

Not specified

Visa sponsorship

H-1B sponsor history

Management role

No

Skills & keywords

Required skills

digital shelf contentretailer requirementsonline conversionSupplier OneWalmart Connect

Preferred skills

Supplier OneSyndigoScintilla

Specializations

digital merchandisingretail mediaecommercecontent creationcampaign optimization
Locations

Structured locations inferred from the posting.

Bentonville, AR, USA

On-site City
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