Nitro Commerce - Associate Director: Ad delivery & Operations

Associate Director – Ad Delivery & Operations

Location: Gurugram

Experience: 8+ years in Ad Operations, Programmatic Trading, or AdTech Delivery

The Role

Nitro Commerce is seeking a Hands-on Associate Director of Delivery to bridge the gap

between technical ad operations and aggressive business scaling. You will be the primary

custodian of our ad server efficiency, ensuring user signals we possess are translated into

flawless campaign execution.

This is a high-accountability role where success is measured by technical precision, zero

underspend, and hitting the specific performance benchmarks (ROAS, CTR, CPA) that keep

our 2,500+ brand partners scaling.

Key Responsibilities

● Supply-Side Scaling: Lead the technical integration of new SSPs and direct

publishers to avoid delivery bottlenecks and diversify inventory.

● Budget Mastery: Take ownership of 100% budget utilization across all active

campaigns with a goal of zero underspend.

● KPI Excellence: Oversee predictive bidding and dynamic creative optimization to

ensure top-tier accounts meet or exceed brand benchmarks.

● Operational Integrity: Manage the "Performance Scorecard," cross-referencing ad

server logs with client-reported data to ensure transparent reporting.

● Inventory Enablement: Actively manage and increase fill rates across existing

inventory partners to maintain "shelf space" for premium D2C brands.

The Performance Plan

Your role is tied to a strategic incentive structure designed to reward outcome excellence:

● Budget Utilization

● Inventory Enablement

● Brand Goal Success

Who You Are

● Technical Specialist: Deep experience with DSP/SSP mechanics, UID identification,

and deterministic targeting signals.

● The Optimizer: You don't just "run" ads; you architect campaigns that move

customers through the full funnel—from exposure to point-of-sale.

● Data Disciplinarian: You thrive on "Performance Scorecards" and can reconcile

complex billing and delivery data across OTT, Fintech, and Commerce apps.

● AdTech Veteran: You have a proven track record in Agency or AdTech environments

managing high-volume spends with high ROAS outcomes (e.g., 20x ROAS models).

Why Nitro Commerce?

Nitro Commerce is a Series A adtech startup founded in 2023 by the visionary team behind

Wigzo (acquired by Shiprocket). Led by industry veteran Umair Mohammed, we are

redefining how D2C brands acquire and retain customers in a cookieless world.

We offer a fast-paced environment where your technical delivery directly impacts the growth

of India’s most exciting D2C brands.