National Sales Manager (Fire and Life Safety products, Egypt)
Ajax Systems
Apply to this job Cairo remote Until 8/22/2026 10+ years exp First posted June 4, 2026 Last posted June 4, 2026
Job description
Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5,000 specialists.
The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.
Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company's certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.
The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand's DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.
Key Responsibilities:
- Develop and implement a strategic business development plan to sell Ajax’s newly launched EN54 line for commercial fire applications in Egypt.
- Identify, evaluate, and onboard new Fire Installers across the region, ensuring coverage in key markets and verticals.
- Align with Consultants, Architects, Design companies in specifying ajax’s products.
- Develop and maintain relationships with key clients, partners, and stakeholders.
- Analyze market data to develop and execute effective sales strategies.
- Prepare and deliver presentations to potential clients and partners.
- Negotiate contracts and agreements with clients and partners.
- Manage and prioritize multiple projects and initiatives simultaneously.
- Achievement of Sales Targets: Consistently meet or exceed assigned sales targets and key performance indicators (KPIs) on a quarterly and annual basis.
Qualifications:
- 10+ years of experience in fire and life safety or a similar industry in Egypt.
- Strong technical knowledge of fire alarm certifications, standards, and market requirements.
- Well connected with top fire alarm Installers, Consultants, Architects and Design companies.
- Proven track record in leading the entire sales process, from identifying new business opportunities, developing proposals and presentations, negotiating, and closing deals.
- Excellent communication and interpersonal skills to build relationships with customers, partners, and industry experts at an executive level.
- Strong analytical skills to analyze market trends, identify customer needs, and develop effective solutions.
- Ability to manage and prioritize multiple projects and tasks simultaneously.
We offer:
- A truly innovative product that sells itself.
- Greenfield territory.
- A zero bullshit culture.
- A strong and well-coordinated team of professionals.
- Ambitious tasks and challenges.
- Being a part of the emerging leadership in the security space.
Join Ajax Systems!
About this role
Summary
Develop and execute sales strategies for fire safety products, manage key clients and partners in Egypt.
Job title
National Sales Manager (Fire and Life Safety products, Egypt)
Experience level
10+ years
Minimum experience
10+ years exp
Industry
software
Location requirements
Cairo, Egypt; remote work not specified
Salary
Not specified
Management role
Yes
Skills & keywords
Required skills
fire and life safetyfire alarm standardsclient relationship managementsales strategymarket analysis
Preferred skills
None specified
Specializations
fire safetylife safetyfire alarmmarket development
Locations
Structured locations inferred from the posting.
Cairo, Cairo Governorate, Egypt
Remote City