National Brand Ambassador, Martell

Pernodricard.wd3.pernod Ricard

Shanghai Until 8/22/2026 H-1B sponsor history First posted November 22, 2025 Last posted November 22, 2025

Job description

1. Brand Education & Mentoring

•Develop and execute a Martell education programme with to-B and to-C faces to ensure efficient recruitment for Martell and cognac

•Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.

•Execute a mentoring programme with key trade customers

•Identify and conduct tastings/education for target groups of consumers / opinion leaders.

•Working with the local sales and marketing teams, identify potential sales, collaborated IP/Brand or other engagement touchpoints, for further development.

•Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.

•Convert target consumers and influencers to the brand through tasting and brand education.

•Keep an on-going relationship with key flagship bars, outlets & whisky stores.

•Represent the brand at key events.

•Support the local team in the business where possible, with brand visibility, education and communication.

2. Brand Management/Insight

•Support implementation, tracking and evaluation of planned promotional activity in the trade.

•Propose, present and trial new brand initiatives, either international best practice or locally-developed.

•Highlight and promote the brand activities to relevant media/press contacts.

•Present the brand to trade and lifestyle press when/where appropriate opportunities arise.

3. Social Networking

•Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.

Job Posting End Date:

Target Hire Date:

2025-11-17

Target End Date:

About this role

Summary

Develop and execute brand education, mentoring, and engagement activities to promote Martell in Shanghai.

Job title

National Brand Ambassador, Martell

Experience level

not specified

Industry

beverages

Location requirements

Shanghai, remote work not specified

Salary

Not specified

Visa sponsorship

H-1B sponsor history

Management role

Skills & keywords

Required skills

brand educationmentoringevent representationrelationship buildingcommunication

Preferred skills

social networkingbrand managementmedia promotion

Specializations

brand educationmentoringevent representationbrand managementsocial networking

Locations

Structured locations inferred from the posting.

Shanghai, China

Work arrangement unknown City