MYK LATICRETE- Business Development Executive

Group Company: MYK Laticrete India Pvt. Ltd.

Designation: Business Development Executive

Position description:

• Generating and maintaining Site Funnels from Masons/Contractors/Dealers for conversion and business generation
• Generating and maintaining Site Funnels from Architects for conversion and business generation
• Onboarding Masons, Contractors, Builders & Architects on company engagement platforms
• Owning and following up with Masons, Contractors, Builders & Architects on their running sites for continuous Business Generation
• Generating Focus Products Secondary Sales from Converted Sites
• Following up with Masons, Contractors, Builders & Architects to make them achieve fixed Product Points on engagement Apps/platform
• Planning & Executing Promotional Meets as per Market Demand in coordination with Sales Team
• Maintain Sanctity of Promotional Meets (Sticking with Budget Allotted, New Mason/Contractors Participation, Post Meet Follow Ups)
• Executing Naka Meets/Naka Activity as per Market Demand in coordination with HO Marketing & Sales Team
• Responsible for Sampling Activities in assigned territory/territories
• Responsible for collecting and sharing market intelligence in their assigned territory.

Responsibilities:

• As a focal point, with the responsibility to drive the growth of the product/products in the designated region, he/ she is responsible for the below activities:
  • Generate and convert leads for Retails Projects. Maintain and build Pipeline.
  • Manage & Encourage Masons, Contractors & Architects to use MYKL Products.
  • Create & Maintain Brand Awareness and Brand Recall using Promotional Meets

Sales Management & Administration

• Maintain & regularly update Lead Data in database (CRM, Salesforce, Excel Sheet)
• Maintaining channel partner approved documents for generated and routed through secondary sales
• Special offers/promotions to be launched to mitigate impact from competitor activity.
• Special Promotions during specific periods including price display, advertisement and other merchandising support.
• Co-ordinate the launch of all product promotion activities and provides adequate support to all channel partners in the specified geographical area.
• Continuously monitors the local environment for announcement of new retail projects and maintains close liaison with sales team.
• Review dealer displays during personal visits and ensure all products are advantageously placed over competitor’s product.