MYK LATICRETE- BDE-Trade Projects

Job Description:

1. Lead generation

- Create and maintain sales funnel of retail project sites (non-IHB)

- Create lead via meeting/calling builders, architects and contractors (identified CML and beyond)

- Create leads via cold calling & indexing for trade projects

2. Lead conversion

- Follow up on the trade projects leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours

- Pitch product features, provide demo & pitch MYKL brand. Schedule consultation with technical services if needed at the site.

- Schedule consultation with technical services if needed at the site.

- List down the key influencers (procurement, design, quality) apart from builder/contractor/architect on the site.

- Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned

- Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads

- Converted leads to be assigned to channel partners basis prioritization logic for fullfillment

3. Influencer Management - Builder /Class B+C Architect/ Contractors (GCs & Large tile contractors) (Non-IHB)

- Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List

- Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system

- Educate about tile adhesive category and promote MYKL brand amongst these stakeholders

- Engage with the influencers as per the design engagement model (WIP)

- Push for premium product range; drive participation in influencer program (if launched)

- Maintain detailed reports on specification, conversion and engagement

4. Application Execution

- Ensure proper demos/sampling and application at sites

5. Customer complaint handling

- Resolve complaints within 24 hour TAT; involve Technical services if needed

6. Reporting & documentation

- Update Daily activities as per DRCP into the SFA app

- Provide reports based on request