MYK Laticrete- Area sales manager

Key Responsibilities:

1. Team Leadership & Motivation:
   • Lead, motivate, and drive the frontline sales executive team to achieve and exceed revenue targets across assigned territories, segmented by product lines and market segments.
2. Revenue & Collection Management:
   • Ensure timely payment collection adhering strictly to the MYKL credit policy to maintain healthy cash flows.
3. New Channel Development:
   • Identify, evaluate, and appoint high-potential new outlets and channel partners in existing and emerging towns to expand market presence.
4. Existing Channel Management:
   • Strengthen relationships with primary and secondary channel partners through effective retention strategies and growth initiatives.
   • Support partners in achieving their sales targets and overall business development.
5. Market Penetration:
   • Strategically penetrate new towns and increase numeric and weighted reach in line with MYKL guidelines.
6. Influencer & Loyalty Program Management:
   • Monitor, analyze, and enhance the effectiveness of loyalty programs and promotional schemes targeted at channel influencers.
7. Product & Market Expansion:
   • Promote full product range sales and support new product launches to maximize market penetration.
8. Market Insight & Competition Analysis:
   • Conduct thorough competition analysis and product benchmarking to provide actionable market insights and bolster stakeholder confidence.
9. Market Working Standards:
   • Ensure field operations comply with DRCP (Dealer Retail Coverage Plan) and maintain frequency norms for optimal market coverage.
10. Scheme Management:
    • Plan, implement, and drive monthly, quarterly, and annual promotional schemes to meet and exceed business objectives.
11. Lead Management System (LMS):
    • Review and analyze the LMS weekly to optimize lead conversion and increase sales productivity.
12. Vacant Territory Performance:
    • Oversee and ensure that vacant territories perform efficiently to meet budgeted targets.
13. ROI Evaluation:
    • Assess and ensure return on investment (ROI) for channel partners to maintain profitable and sustainable partnerships.
      
      
      2948 ASM Surat: https://myk.darwinbox.in/jobs/...